Course details
Customers are a company’s largest source of cash flow. To be successful at growing their customer base, companies need to go beyond marketing communication and focus on marketing strategy. The rapidly changing consumption landscape and market challenges in Asia have presented a great opportunity for companies aiming to generate a competitive advantage via strategic pricing. This course provides an in-depth, pragmatic, and cross-functional study of the role of pricing in creating companies’ competitive advantage. You will learn how to understand and articulate a marketing strategy plan that is based on customer value. You will also learn how to capture customer-value and profit through strategic pricing, communicate customer value, measure customer value, and then define value for new products and technology. Each class will use lectures, cases, and in-depth discussions to deliver the concepts.
Who Should Attend
The course is essential for executives who are responsible for designing, implementing, or evaluating pricing strategy in an organisation. This course also will benefit those who want to improve their strategic marketing skills beyond the communication and branding function.
Learning Objectives
Understand how to analyse and develop pricing strategies based on customer value perceptions Understand the psychological impact of pricing on customer judgments and behaviours Learn how to improve customer value Gain the knowledge in designing smart price promotions that boost sales without eroding brand equity Learn how to respond intelligently to price competition and the forces of commoditization.
Updated on 08 November, 2015Course Location
About Newton International College
Newton International College was established in 2001, was set up for the paramount purpose of providing Education to candidates of all races and Nationality. We are specialised in offering a variety of professional courses. We recognize that students are an individual with unique requirements and we are committed to providing students with the best possible service, both inside and outside the classroom. Our aim is to imbibe knowledge, sustain understanding and prepare our students to acquire a tertiary education. To nurture, build strong minds and character in a holistic and friendly environment, enabling them to become entrepreneurs and leaders in a ever changing world.
To ensure that Newton International College pursues to achieve the vision and mission and translates the values into directives and actions, guidelines or expectations that prescribe the behavior of all members of Newton International College. To nurture and build a culture for a conducive study environment, providing quality educational services for students.
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