Strategic planning used to be about identifying key activities that would successfully help the organization survive from year to year. Today, strategic planning is about challenging the way things are done, the way the organization operates, and sparking a revolution within the organization to become what it may not be today. Strategic planning is more than just a list of short term goals and activities. It is about aligning short term objectives to achieve long-term success.
It does not take much to be convinced of the importance of planning. Research and anecdotal examples abound with organizations that have thrived or failed due to adequate or inadequate planning. You are well aware that when it comes to planning skills, you can either create your own destiny or be at the mercy of the moment. The key is in creating the plan that will allow your organization to become what it needs to be. In this module, you look at how strategic planning differs from tactical planning. You examine the elements of strategic planning, develop a strategic intent, and identify the core competencies that set you apart from our competition.
At the completion of this module, participants will be able to:
• Understand strategic planning and how it differs from tactical planning • Develop a Strategic Intent as a foundation for our organization’s plan • Isolate the core competencies of our organization • Assess current situation using SWOT Analysis
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