This course is ideal for marketing and Communications professionals in SMEs and MNCs, PR professionals, e-commerce professionals and business owners who want to plan and put strategies to their company and manage their brands in a professional way.

Course Outcomes

By the end of this course, you will be able to: 

  • Learn the essentials of Digital marketing strategy and planning. 
  • know different Types of Digital marketing strategies. 
  • Understand the brand concept. 
  • Create your brand love-mark online. 
  • Develop your digital plans and strategies . 


  • 2 sessions for delivering the know how in presentation style. 
  • 1 session for delivering the do how through industry experts.


Training course will cover the following topics:

  • Digital Situation analysis
  • Digital objectives and goals 
  • Different types of campaigns 
  • Digital strategy including segmentation and targeting
  • Digital branding and positioning 
  • Digital channels characteristics and how to select the perfect channel
  • KPIs and performance measurement

Digital Marketing Arts Academy is considered to be the first and the only academy in MENA specialized in teaching digital marketing material by the best international worldwide instructors in the field whose books are ranked as the most best sold books in the field in the world.

See all DM Arts Academy courses

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