Course details
How to prepare an effective Strategic Marketing Plan?
Economy is changing, market dynamics are changing, consumers behavior is changing, retail industry is changing, marketing mix is changing from 4Ps to 7Ps to 4Cs to 4Es to SIVA model.
Day 1
- Topic (1): Business planning link to marketing strategy: company's business strengths vs. industry attractiveness
- Topic (2): The Strategic Marketing Planning process and tools
- Topic (3): Market position link to marketing strategy
- Topic (4): Components of Strategic Marketing Plan topic
Day 2
Components of a Strategic Marketing Plan Case Studies:
- How to plan a marketing strategy and mix for a "FMCG" firm
- How to plan a marketing strategy and mix for a "Service Sector" firm
- How to plan a marketing strategy and mix for a "Industrial Sector" firm
- How to plan a marketing strategy and mix for a "Public Sector" Ministry
About Alfaisal University
Alfaisal University offers wide range of Graduate and Undergraduate programs in its four colleges (Business, Engineering, Medicine and Science), as well as a wide range of courses for professional developmen at its Executive Education Center.
The programs have been designed in collaboration with distinguished international academic partners in order to satisfy the local and international market demands and to enable students to be prepared for employment.
Located in the heart of Riyadh, the center for commerce, industry and research, Alfaisal offers its students opportunities to develop their full potential with outstanding facilities, inspirational academics and research-led teaching that will enable our students to leave us as highly skilled, well-developed individuals able to make the transition into the workplace easily.
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