- Duration: 3 Days
Course details
Today's business world is characterised by greater change than ever before. New competitors are challenging established paradigms. Channel partners are calling the shots. Savvy customers demand personalised solutions immediately on their own terms. External influencers including governments and pressure groups make business as normal no longer normal. To survive, to grow, marketers need to be future focused and to make tough choices. Cross-functional working is the new imperative and only those organisations that are obsessive about their customers' needs, wants and desires will win.
Strategic Marketing Planning will arm attendees with clear processes, practical tools and a proven methodology for determining robust plans that will drive both top and bottom line. Attendees will leave knowing how to build a solid plan from strong foundational business analysis through each step of determining appropriate strategies, culminating in the delivery of superior customer experiences.
Significant business results are generated by sound choices. This programme uses global best practice with a logical framework, practical tools, and a solid end-to-end process to guide you to create world-class strategic marketing plans, which in turn will drive commercial results for your business.
Updated on 24 February, 2023About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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