This course is designed to do two things. First, to give you a sense of why building a rich understanding of innovation is both exciting and critical to modern managerial practice, and second, to give you a solid grounding in the tools necessary to manage it. I stress particularly that there is no “one best way” to manage innovation that, for example, the tools and techniques appropriate to managing incremental innovation in the large established company are quite different from those appropriate to an entrepreneurial firm founded to exploit a breakthrough idea. However this course provides the basic knowledge necessary to navigate through the critical issues of innovation management and its application to your particular setting

We_They is one of the entities owned by the Academy of Nahdet Misr Association a non profit organization, established under the auspices of the Ministry of Social Affairs with permit number 286 of year 1995 We_They is the training and consultancy division, dedicated to providing quality, innovative, and forward professional training and consulting services to all types of business enterprises. And as part of a large education organization, We_They is able to share skills and resources across its different large portfolio of academics and specialists to enhance performance and to ensure excellent and timely delivery of training and consulting services.

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