Strategic Management

Course details

Overall Course Objectives:

Strategic Management focuses on organization as a whole and its transactions with its environment. This course being a capstone course integrates functional courses in marketing, accounting, finance, management, production/ operations management, information system and economics.

The overall goals are:

• To develop a framework of analysis to enable students to identify central issues and problem in complex, comprehensive case; to suggest alternative course of action; and present well supported recommendations for future action
• To develop conceptual skills so that students are able to integrate previously learned aspects of corporations.
• To develop skills to analyze and evaluate, both qualitatively and quantitatively, the performance of people

Responsible for strategic decisions

• To bridge the gap between theory and practice by developing an understanding of when and how to apply the concepts and techniques learned in earlier courses in marketing, accounting, finance, management, production and information systems
• To develop a better understanding of the present and future environments in which corporations must function
• To develop analytical and decision making skills for dealing with complex conceptual problems in an ethical Manner

Expected outcomes of the Course:

At the end of the course, the students will be able to:

• Scan the external environment of any organization and identify the key aspects environmental factors having
• An impact on the performance of the overall industry and the company being analyzed
• Identify the various strategic groups operating within the industry
• Identify the drivers of change for the industry
• Identify the key success factors for a given industry and evaluate the performance of the major players in the Industry on these factors Identify the opportunities and threats posed by the environment for a given company