Course Outline

Introduction to Strategic Management

  • Definition of strategic management
  • Origin of strategic management
  • The strategic management framework

The External Environment

  • Identifying the external factors influencing strategies
  • Assessing the Political, Economical, Socio-cultural and Technological forces affecting this business environment
  • Analyzing the industry structure using Porter 5 Forces Model
  • Operating environment and the SWOT analysis

The Internal Environment

  • Internal Audit and its value to the firm
  • Resource based view of the Firm
  • Value Chain analysis

Strategy Formulation – Corporate Strategy

  • Understanding the company vision and mission
  • Long term objectives
  • Corporate strategies

Strategy Formulation – Business Strategy

  • Introduction to business strategies
  • Strategies in fragmented markets
  • Strategic choices throughout the industry life cycle

Strategy Implementation

  • Strategy implementation
  • Setting short term objectives
  • Business policies & conflict management

Strategic Control and Continuous Improvement

  • Understanding the basics of implementation control
  • Continues improvement for building customer value

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