Strategic Management

Course details

Course Outline

Introduction to Strategic Management

• Definition of strategic management
• Origin of strategic management
• The strategic management framework

The External Environment

• Identifying the external factors influencing strategies
• Assessing the Political, Economical, Socio-cultural and Technological forces affecting this business environment
• Analyzing the industry structure using Porter 5 Forces Model
• Operating environment and the SWOT analysis

The Internal Environment

• Internal Audit and its value to the firm
• Resource based view of the Firm
• Value Chain analysis

Strategy Formulation – Corporate Strategy

• Understanding the company vision and mission
• Long term objectives
• Corporate strategies

Strategy Formulation – Business Strategy

• Introduction to business strategies
• Strategies in fragmented markets
• Strategic choices throughout the industry life cycle

Strategy Implementation

• Strategy implementation
• Setting short term objectives
• Business policies & conflict management

Strategic Control and Continuous Improvement

• Understanding the basics of implementation control
• Continues improvement for building customer value