Storytelling For Small Business Marketing

Course details

Storytelling can be the most important tool in the marketing kit of a small business. 

Stories help you explain your services, show why you're unique, demonstrate your expertise and come across as warm, personable and authentic. You can promote your skills and show why you're the best choice for your customers -- and you remain completely professional, without bragging or boasting.  You grab your audience's attention and keep them engaged even in a noisy, crowded marketplace. 

But there's a catch. You have to know how to tell stories for marketing. It's not the same as sharing stories around a campfire, revisiting fairy tales or even making a movie.  

In this course, you will discover how to use stories effectively in your marketing. For instance, we'll talk about …

… how to structure a marketing story (and why Cinderella makes a great fairy tale but a lousy marketing story)

…  techniques borrowed from the master storytellers to exponentially increase your "know, like and trust" factor   .

… 3 places you can use stories to boost your marketing results (and make marketing easier and more enjoyable, too)

• 9 video lectures and 2 hours of content!
• Discover how to get more impact from your marketing by telling stories
• Learn how and where to tell stories for maximum effect
• Develop 4 types of stories to use in your marketing
• Promote yourself with authenticity and professionalism