Startup Bootcamp

Course details

We live in an exciting age of technological revolution. The pace of technological innovation has accelerated rapidly in just a few short years, changing the way we live, work and play, By all accounts this trend is set to continue growing faster than ever!Today's major technology ventures were founded and driven by young entrepreneurs. Mark Zuckerberg launched Facebook in his college dormitory in 2004, when he was only 19 years old. Larry Page and Sergey Brin founded Google in 1996 when they were only 23 years old. Jerry Yang and David Filo founded Yahoo! in 1994 when they were only 26 and 28 years old respectively.

Now giant MNCs, the startups of yesterday are now buying smaller tech startups of today in BILLION DOLLAR deals!

• Facebook acquires WhatsApp for 
• Google acquires Nest For
• Yahoo acquires Tumblr for 

Did you know that Tumblr was founded by David Carp in 2006 when he was only 20 years old?

If you are passionate, determined and hungry enough to see how you can become like them, then:

JOIN US ON OUR STARTUP BOOTCAMP!

Who Should Attend

This course has been specifically designed for aspiring technopreneurs and startup founders.

Format and Delivery

The Startup Bootcamp provides participants with an excellent opportunity to transform their ideas and dreams into an actionable business that can be funded by investors.

Participants will attend 3 Workshop sessions where they will learn how to use the Lean Canvas tool to develop innovative business models and products, learn how to go to market using a digital marketing mix, learn how to penetrate the market using the most effective distribution strategy, determine financial viability and scalability, and develop an "investor-ready" business plan. These Workshops will be held on Saturdays, and will be delivered by leading startup enthusiast and entrepreneur Anuj Jain.

In addition, participants will also attend 4 Thought Leadership and Networking sessions, where they will learn from at least 10 Startup founders, entrepreneurs and investors.These special guests will be sharing their experiences on agile leadership and management, start-up development and perspectives of investors in evaluating a suitable investment portfolio. Furthermore, throughout the duration of the Bootcamp, 6 mentors will be on hand to offer advice and guidance to all participants.

Finally, participants who take part in the Bootcamp will be granted access to 4 specially arranged Networking Events, and will have an opportunity to meet over 100 investors, startups and VCs, providing an invaluable opportunity to connect with inpiduals in the Singapore startup ecosystem. At the final session of the Bootcamp, participants will be tasked with making a 10-minute pitch to a panel of investors. The panel will provide feedback on each pitch, giving participants valuable insight in their venture creation and which may ultimately help participants to successful receive investment.

Schedule

• Develop an Innovative Business Model using Lean Canvas;
• Digital Marketing & Distribution Channel Development
• What Are Investors Looking For?
• Business Viability and Scalability
• Digital Marketing for Kickstarter
• Offline Distribution & Marketing for Startups
• Mentoring Session
• What makes an Agile Startup?
• Pitching to Investors

Module Topics

Develop an Innovative Business Model Using Lean Canvas

Participants will gain an understanding of the lean start-up methodology, the rationale behind the framework, and will develop business models comprising the following elements: (1) identify a market problem and develop a value proposition to meet the demands of targeted market segments, (2) develop an optimal solution to meet customer requirements, identify elements of the solution that cannot be easily copied by the competition, and create persified revenue streams, and (3) determine the cost structure, establish key performance metrics, and develop channels to reach customers.

The subjects that will be covered under this section are:

• Lean start-up concepts
• Minimal viable product
• Scalable business model
• Business canvas areas of focus
• Lean canvas methodology
• Lean canvas step-by-step
• Lean canvas case studies
• Digital Marketing & Distrib

Digital Marketing & Distribution Channel Development 

This session will provide participants with the necessary practical skills to create an effective digital marketing campaign through growth hacking strategies for products and/or services offered by start-up companies. Participants will also learn how to bring products to market more efficiently and effectively using lean marketing methods and how to leverage on offline channels.

The subjects that will be covered under this section are:

• Building buyers community
• Generating marketing leads
• Converting marketing leads
• Online marketing channels
• Growth hacking methodology
• Offline channels and Distribution

Business Viability & Scalability

This session will help students develop their basic skills in financial planning suitable for start-ups. In particular, the session focuses on identifying financing needs for the short, medium, and long terms; predicting revenues and expenses; and producing a cash-flow forecast to present to potential investors.

The subjects that will be covered under this section are:

• Activity Based Costing
• Addressable Market Sizing
• Cashflow / Runway Analysis

Assessment

Assessment comprises of two parts:

• Each participant will need to prepare a Business plan written report (15 pages) that they have to submit after completing the thought leadership session, 3 days before the pitching session.
• Each participant will need to conduct a 10-minute presentation of the business plan to a panel of investors who will provide feedback for 5 minutes.

Certificates Issued

Successful graduates of the Bootcamp will receive:

• 2 Statement of Attainment (SOA) by WDA Singapore