Starting A Membership Business

Course details

Do you want to learn to create a membership or subscription based business similar to Dollar Shave Club? 

The global economy is in the earliest stages of a shift from a transaction economy toward a membership one, the success of membership based businesses like Netflix or Amazon. For example, Microsoft has moved away from perpetual licenses for its software in favor of subscription offerings like Office 365. 

Starting any business can be a long journey, but it can be very rewarding if done right. This is especially true when it comes to starting a membership, or subscription based business.

Unlike other businesses, running one that relies on members, or subscribers, is a whole different kind of animal. There are a couple things that make these types of businesses unique.

Owning a membership or subscription business is no easy feat and there are many things to consider before jumping into the mix.

In this course, you will learn about starting a membership based business and how to get up and running with it. You'll learn the types of skills required in a membership economy company, why onboarding matters so much in long-term customer relationships, and how to optimize the experience for loyalty. 

We'll also outline pricing for value in the membership economy, when free makes sense, how technology can extend the infrastructure of trust, and best practices for customer success and retention.