Course details
The ability to conduct business in overseas markets is a key skill identified in the EGFSN Key Skills for Enterprise to Trade Internationally report. The Certificate in International Marketing & E-Business is designed to provide participants with specialist knowledge and a practical understanding of the key tasks required to lead marketing initiatives in an international business environment. This programme has been specifically designed to address the current skills shortages and potential job opportunities in international marketing. This programme will meet the needs of people who are currently involved, or about to become involved, in international marketing or e-business.
The programme helps participants to build their knowledge in respect of marketing management and e-commerce in an international context. The course will equip students with the knowledge to address the identified skills shortages in the areas of international marketing with inter-cultural competencies whilst allowing participants to obtain transferable and cross enterprise skills in effective communications and networking. The programme is intended to educate and prepare participants for employment in a variety of internationally focused marketing and sales-related roles, across different sectors, requiring appropriate specialist knowledge. This knowledge, competence and set of skills are delivered throughout the following business modules: International Marketing, E-marketing, Enterprise & Innovation Management and Brand Management.
In order to develop participants language skills IBAT College Dublin has also collaborated with Alliance Francaise Dublin, Instituto Cervantes and the Goethe-Institut to develop participants’ proficiency in French, Spanish or German, respectively, up to business proficiency level. The College has collaborated closely with these renowned language institutes to ensure that the length and intensity of the language component of the programme will enable eligible participants to achieve the required business proficiency within one academic year. The programme is intended to educate and prepare participants for employment in a variety of internationally focused marketing and sales-related roles, across different sectors, requiring appropriate specialist knowledge in English, French, Spanish or German speaking markets.
The primary aim of the language component is to prepare students to use French, Spanish or German competently in a general business context. Students will be introduced to functional language and encouraged to use it effectively in business contexts. The main requirement is that students will enter the programme at one level lower than that which they hope to attain during their studies (Common European Framework of languages). The student’s level will be determined by the aforementioned relevant language institute which will conduct a placement test prior to entry on the programme and there will be two class levels.
Modules
- Enterprise and Innovation
- International Marketing
- E-Marketing
- Brand Management
- Language Component (French/German/Spanish) - optional
Career & Internship Opportunities
Participants who successfully complete the programme will have developed highly transferable skills particularly relating to international marketing. Graduates will obtain analytical and planning skills for marketing operations as well as entrepreneurial and enterprise skills which will enable them to make a significant impact on growth plans for companies trading in English, French, German or Spanish speaking markets.
As part of the programme students will undertake job readiness and job skills training, the aim of which is to develop and support the students while improving their employment prospects. IBAT College Dublin has collaborated with Osborne Recruitment on developing the job readiness component of the course ensuring that Springboard students receive up to date industry information and a holistic career support service. This training seeks to equip students with life skills in order to make them independent job seekers who can contribute meaningfully in the work place.
The training takes the form of a numbers of workshops offered by the careers service and in conjunction with Osborne Recruitment including:
- Researching employers and job searching tips
- Compiling a marketable CV
- Writing effective cover letters
- Interview techniques
- Working as part of a group
- Effective time management
Entry Requirements
- To be eligible for the Springboard Certificate in International Marketing and E-Business course applicants should possess a qualification on (or equivalent to) level 5 on the National Framework of Qualifications (NFQ)
- Mature students with significant relevant work experience will also be considered
- An IELTS score of 5.5 is required for those applicants whose first language is not English.
Teaching and Assessment
The overall learning strategy for this Springboard programme is to ensure that the assessments used are linked to the learning outcomes for each module of this programme and encompass both formal learning and experiential learning. This requires the use of a wide range of assessment methods and instruments involving an appropriate balance of formative and summative assessment methods linked to the flexible learning methodologies employed by our lecturers. Above all, the assessment methods aim to assess ability to demonstrate the attainment of learning outcomes over the entire programme. This is particularly suited to adult learners who can use learning achieved in a work-based environment and apply it to the academic elements of this programme. Induction programmes have been developed to support student integration within IBAT College Dublin. Academic support facilities (including literacy skills, library use/support, academic writing, examination techniques, etc) are provided for all students on an opt-in basis.
Updated on 08 November, 2015Course Location
About IBAT College Dublin
IBAT College Dublin is Ireland's leading Industry-focused third level institution. It provides a perfect blend of high quality undergraduate, postgraduate and professional education with a state-of-the-art learning environment in a range of subject areas including Business, Accounting, ICT and Management. Established in 2004 in Swords, Co. Dublin, IBAT College Dublin opened a new campus in 2011 in the heart of the city centre, theyllington Quay in Temple Bar. This modern, purpose build campus houses five floors of teaching and learning facilities including classrooms, auditorium, IT labs, library, MBA debating chamber, student recreation and study areas with high speed Wi-Fi throughout.
Education is critical to Ireland’s regeneration and future success. It demands a new approach, an approach that can innovate and evolve at the same pace as business and technology; a model that espouses the highest quality education and focuses on equipping students with the knowledge and skills they need to progress in their chosen career or upskill and retrain where necessary to ensure they can stay ahead in their field. IBAT College Dublin pioneers this new model of education. It emerges from and represents the entrepreneurial, ambitious and pragmatic new culture that will drive Ireland back to international success by creating a practical and innovative knowledge economy.
At IBAT College Dublin, they pride theirselves in how they guide, support and mentor their students throughout their college experience and into their working lives. their smaller class sizes make for a more interactive and personal learning environment and allowing the practical as theyll as academic side of ctheirse material to be fully explored. Employers need graduates that can hit the ground running and their students enjoy some of the most applied ctheirse content and teaching techniques in the country. IBAT College Dublin has links with over 400 private enterprises, public organisations and NGOs in Ireland, including small to medium sized indigenous businesses and also multinational corporations. A key objective of IBAT College Dublin is to ensure students have a positive, useful and engaging experience during their period of study. One of their biggest strengths is their people. The Academic team at IBAT College Dublin present with significant lecturing experience and also have many years industry experience. they understand the challenges that exist within industry, their priority is to ensure that their graduates are fully prepared to differentiate themselves in the workplace when they graduate.
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