Course details
The Certificate in Digital Marketing has been designed to upskill participants involved in, or who wish to become involved in, the marketing and communications function of industries across all sectors. E-commerce skills and social media skills have been identified as the main technical marketing skills required across the ICT, Financial Services and all enterprises trading internationally. Marketing teams will require a broad selection of new digital skills to stay competitive including basic coding and web design. This course will equip participants to meet these skills shortages with modules in E-Business and Web Authoring, Marketing and E-Marketing.
Strong communication skills such as presentation and writing are and will remain valuable to companies of all sizes, but the technical tools and platforms used to communicate in these ways are beginning to penetrate every aspect of our lives. While today’s digital marketer may fare well enough in specialising in overall branding execution those who neglect the skills required in the technical/creative process will find themselves at the wrong end of the digital talent gap in the future. Marketing teams will require a broad selection of new digital skills to stay competitive. The industry needs people who can do everything from crunch data to create media. Technical skills such as basic coding and web design will soon be requirements for a half of all marketing hires, according to online form building platform Formstack. E-commerce data analysis will also be in high demand, as research predicts a shortage of managers globally with data expertise by 2018. Large companies have been identified as having particular need for entry-level social media marketers, and mid-tier managers in content marketing and web analytics.
Upon completion of this course participants should be able to explain and discuss the principle theories and frameworks and identify key issues and challenges of marketing in current business environments. Participants will be able to identify the opportunities created by an online business, and adapt traditional marketing methods to an online business context to develop strong digital brands and long-term customer retention. Participants will also be able to design a functional website to drive a company’s e-business strategy which reflects prospective customers’ and buyer behaviours. They will also be able to discuss the importance of and apply solution to the security, legal, ethical and privacy issues in the context of a firm’s e-business/e-marketing strategy.
Modules
E-Business & Web Authoring
Marketing
- E-Marketing
Career & Internship Opportunities
Participants who successfully complete the programme will have developed highly transferable marketing, and specifically digital marketing skills that can be applied to roles across all sectors.IBAT College Dublin has collaborated with Osborne Recruitment on developing the job readiness component of the course ensuring that Springboard students receive up to date industry information and a holistic career support service. This training seeks to equip students with life skills in order to make them independent job seekers who can contribute meaningfully in the work place.
The training takes the form of a numbers of workshops offered by the careers service and in conjunction with Osborne Recruitment including:
- Researching employers and job searching tips
- Compiling a marketable CV
- Writing effective cover letters
- Interview techniques
- Working as part of a group
- Effective time management
Entry Requirements
- To be eligible for the Springboard Certificate in Digital Marketing course applicants should possess a qualification on (or equivalent to) level 5 on the National Framework of Qualifications (NFQ)
- Mature students with significant relevant work experience will also be considered
- An IELTS score of 5.5 is required for those applicants whose first language is not English.
Teaching and Assessment
The overall learning strategy for this Springboard programme is to ensure that the assessments used are linked to the learning outcomes for each module of this programme and encompass both formal learning and experiential learning. This requires the use of a wide range of assessment methods and instruments involving an appropriate balance of formative and summative assessment methods linked to the flexible learning methodologies employed by our lecturers. Above all, the assessment methods aim to assess ability to demonstrate the attainment of learning outcomes over the entire programme. This is particularly suited to adult learners who can use learning achieved in a work-based environment and apply it to the academic elements of this programme. Induction programmes have been developed to support student integration within IBAT College Dublin. Academic support facilities (including literacy skills, library use/support, academic writing, examination techniques, etc) are provided for all students on an opt-in basis.
Updated on 08 November, 2015Course Location
About IBAT College Dublin
IBAT College Dublin is Ireland's leading Industry-focused third level institution. It provides a perfect blend of high quality undergraduate, postgraduate and professional education with a state-of-the-art learning environment in a range of subject areas including Business, Accounting, ICT and Management. Established in 2004 in Swords, Co. Dublin, IBAT College Dublin opened a new campus in 2011 in the heart of the city centre, theyllington Quay in Temple Bar. This modern, purpose build campus houses five floors of teaching and learning facilities including classrooms, auditorium, IT labs, library, MBA debating chamber, student recreation and study areas with high speed Wi-Fi throughout.
Education is critical to Ireland’s regeneration and future success. It demands a new approach, an approach that can innovate and evolve at the same pace as business and technology; a model that espouses the highest quality education and focuses on equipping students with the knowledge and skills they need to progress in their chosen career or upskill and retrain where necessary to ensure they can stay ahead in their field. IBAT College Dublin pioneers this new model of education. It emerges from and represents the entrepreneurial, ambitious and pragmatic new culture that will drive Ireland back to international success by creating a practical and innovative knowledge economy.
At IBAT College Dublin, they pride theirselves in how they guide, support and mentor their students throughout their college experience and into their working lives. their smaller class sizes make for a more interactive and personal learning environment and allowing the practical as theyll as academic side of ctheirse material to be fully explored. Employers need graduates that can hit the ground running and their students enjoy some of the most applied ctheirse content and teaching techniques in the country. IBAT College Dublin has links with over 400 private enterprises, public organisations and NGOs in Ireland, including small to medium sized indigenous businesses and also multinational corporations. A key objective of IBAT College Dublin is to ensure students have a positive, useful and engaging experience during their period of study. One of their biggest strengths is their people. The Academic team at IBAT College Dublin present with significant lecturing experience and also have many years industry experience. they understand the challenges that exist within industry, their priority is to ensure that their graduates are fully prepared to differentiate themselves in the workplace when they graduate.
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