Specialist Diploma in Integrated Brand Communication

Course details

This is a 12 months programme and students will be taught to develop a comprehensive understanding of the fundamentals of integrated brand communication. The FMDS programme is specially tailored to harness the strategic thinking, entrepreneurial and management skills in a multi-disciplinary and intellectually stimulating creative environment.

Course Structure

1. Module 1: Brand Management
   • Brand Management 1: Fundamentals of Branding
   • Brand Management 2: Brand Loyalty & Consumer Behaviours
   • Brand Management 3: Brand Value and Co-Branding
2. Module 2: Professional Practice
   • Professional Practice 1: Fundamentals of Research
   • Professional Practice 2: Roles, Responsibilities and Procedures within a Studio
   • Professional Practice 3: Studio Culture and Social Responsibility
3. Module 3: Integrated Marketing Communications
   • Integrated Marketing Communications 1: Introduction to Marketing Mediums
   • Integrated Marketing Communications 2: Introduction to Mobile, Interactive and New Media
   • Integrated Marketing Communications 3: Strategic Marketing Plan through Sensory Responses to Media
4. Module 4: Business Plan
   • Business Plan 1: Industry Research and Analysis
   • Business Plan 2: Building Business from Within
   • Business Plan 3: Financial Planning and Forecast (budgetting), P&L forecast, & cash flow management)

Will I recieve a certificate of completion?

Students who have successfully completed all the modules will be awarded the Specialist Diploma certification.