Course details
This practical course is designed to give an overview of Social Media and also a practical tutorial on how to use each of the platforms in business. The sessions encourage the participants to learn about the opportunities that are available by using social media and then to decide what their own social media strategy is.
The sessions are interactive showing both case studies and practical examples and will go into the detail of setting up and using a blog, Facebook, Twitter and LinkedIn for their business.
To maximise the benefit of the course participants will be contacted in advance with some initial homework and then be provided with further homework in between session one and two.
Programme Objectives
Deliver a practical and detailed social media course equipping attendees to execute learning in their business immediately.
Target Audience
Anybody who wants to learn how to get the most out of social media opportunities in a work context.
Programme Content
The course will be run across 2 different sessions as follows:
Note: Before the first Session we will contact the participants with some initial tasks\homework
Social Media Overview & Facebook
- Introductions & Individual Objectives
- Overview of Social Media – Establish your Online PR
- Importance of “Connections” as opposed to just numbers of contacts
- Importance of a Clear Strategy
- Introduction to Facebook
- Setting us a Business Page on Facebook
- Review of Options & Functionality
- How to build “likes” for your business on Facebook
- Top Tips for Facebook use for business
- Practical Examples
- Case Study
Participants to have homework to practice the learning’s from the session
Twitter, LinkedIn, Other & Social Media Management
- Introduction to Twitter
- Setting up a profile
- Review of Options & Functionality
- How to build Followers & Twitter etiquette
- The power of Twitter “search”
- Top Tips for Twitter use for business
- Introduction to LinkedIn
- Your Personal Profile
- Setting up your Company
- How to build connections on LinkedIn
- Using Groups to gain connections & visibility
- Top Tips for LinkedIn for business
- Location based Social Media – Foursquare
- Tweetdeck – Overview of a practical tool to manage all of your social media platforms
- Reputation – How to watch/measure what is being said about your business online
Course Location
About itcork Skillnet
We_They, European Tech Cluster a leading not-for-profit independent business organisation, representing the interests of the IT industry in Ireland. It is a unique blend of indigenous and international IT professionals, executives, multinationals, government leaders, public sector, academia, entrepreneurs, investors and the legal and financial professional services community joining together to drive thought leadership, collaboration and global strategic alliances. It currently represents over 300 member companies with over 30,000 employees.
Half-day conferences, skillnet events, breakfast seminars, networking lunches and evening events are run throughout the year while our Leaders Awards Dinner and Technology in Business Conference are run annually.
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