Social Media Marketing (SMM)

Course details

More than 58% of Singaporeans are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day.

From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business?

This intensive 2-day Social Media Marketing workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, students will learn how to create, grow, and measure Social Media Marketing campaigns.

Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

Objectives

By the end of this course, participants will:

• Understand how Social Media works, both in local
• and international contexts.
• Learn how to reach out to and influence potential customers on Social Media to try out a product or service.
• Learn how to engage a company's Social Media audience and grow its Social Media following.
• Be able to create and manage Social Media profiles on various Social networks such as Facebook, Twitter, LinkedIn, Instagram and more.
• Learn the tricks and tips involved in creating winning content on social media.
• Learn to put together a social media marketing campaign using a systematic 6-step process.

Key Features

• Up-to-date course modules
• Hands-on with lots of case studies and practical examples
• Structured curriculum
• Real world examples & case studies
• Developed by experts with extensive experience in the Asia region
• After-training support

Outline

DAY ONE - SOCIAL MEDIA CHANNELS & CONTENT

Introduction to Digital and Social Media

• Social Media Trends
• Searchable, Shareable, and Snackable

How to Blog Like an Influencer

• Blog platforms
• Anatomy of a blog post
• Popular blog topics

Mastering Facebook

• Winning Facebook posts
• Facebook videos
• Facebook Insights
• Custom Audiences

Mastering LinkedIn

• Crafting LinkedIn summary
• Writing on LinkedIn Pulse
• Growing Professional Connections

Mastering Twitter

• Types of Tweets
• Hashtags and Trending Tweets

Instagram & Infographics

• Growing Instagram Followers
• Creating Infographics

DAY 2 - SOCIAL MEDIA MARKETING CAMPAIGN

Social Media Campaign Process

• 6-step process (Analyse, Define, Develop, Manage, Measure, Repeat)
• Problem Briefing

Analyze Current Situation

• Company social media audit
• Building Customer profiles
• Competitor intelligence
• Listening Tools (eg Mention, BuzzSumo)

Define Objectives

• Awareness, Conversion or Loyalty
• Social Media Metrics
• Using Google Analytics

Develop Campaign Content

• Contests and promotions
• Facebook Advertising
• Influencers
• Content calendar

Manage Campaign

• Build brand communities
• Social media policies
• Using HootSuite

Measure Success

• Track and Monitor Results
• Determine Social Media ROI
• Adapt and Modify

Showtime!

• Each team to present social media campaigns
• Evaluation