Social Media Marketing Masterclass

Course details

Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve.

This course is designed to bring you up to date with what's happening in the world of social media, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favourite form of media.

Upon completion you will:

• Understand just how essential social media is to the future of your company
• Have a clear process for creating your social media strategy
• Evaluate the social media landscape to establish your avatar
• Understand how to use the most appropriate tools and channels to your advantage
• Learn how to amplify your message and place it in front of your target audience at just the right time
• Discover how to have social media support the business direction and objectives quarter by quarter
• Understand how social media feeds into your online reputation and how the line between personal and professional is permanently blurred