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Centre of Excellence Social Media Marketing Diploma Course Centre of Excellence

Course details

The Social Media Marketing Diploma Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Diploma Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Modules

  • Module 1: Understanding Social Media Marketing
  • Module 2: The New Role of the Customer
  • Module 3: Building a Social Media Marketing Strategy
  • Module 4: Putting It All Together
  • Module 5: Facebook
  • Module 6: Twitter
  • Module 7: LinkedIn
  • Module 8: Pinterest
  • Module 9: Google+
  • Module 10: YouTube, Instagram and other Social Media Platforms
  • Module 11: Finalising Your Strategy
Updated on 03 March, 2019

About Centre of Excellence

Where E-Learning Becomes Life-Changing!

Centre of Excellence is recognised worldwide as one of the leading online training providers, with hundreds of thousands of learners having gained vital skills and qualifications online via our Centre. 

Our aim is to help you to achieve excellence in every area of your life via quality distance learning training courses. Whether you're looking to learn a new skill, to gain a qualification for a new career or to start a new business, Centre of Excellence can help you to achieve your goals and get to where you want to be.

Why US?

  • All of our courses come with full support from our dedicated team of tutors in your chosen subject field always on hand to help you complete your studies with us.
  • We provide a state-of-the-art online learning platform where you can access your course materials 24/7 across any device.
  • Whether you decide to study from home, from work or from wherever you choose, there are no deadlines for completing your work so you can study in your own time at your own pace.
  • With over 1000 different flexible courses to choose from, we’re sure you’ll find something to fulfill your needs
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