Social Media Marketing

Course details

When Facebook, Google Plus, Linkedin and Twitter first arrived on the marketing scene, market research and advertising professionals sought deeper integration of brand competencies through web based applications, customer equity and stakeholder network participation. With how to write a social media marketing plan the virtually endless opportunities for advancement of new values enhanced by technological inputs led to priority in channel marketing strategy. Social media networks now serve as core elements in a standard marketing campaign decision.

With social network site recruiting strategies, value in professional communications further expanded the number of potential visitors to an organization’s homepage. By linking job seekers to companies and their brand performance, the sheer volume of new connections improved recognition of market leadership.

Who should attend

• Small, Micro and Medium sized business owners
• Sales and Business Development Professionals
• Advertising & Marketing Professionals
• Brand Managers and Media Planners
• Digital Marketing Professionals
• Web Strategists
• Product Managers
• Customer Relationship Management Professionals

Learning Outcomes

This workshop empowers the participant to understand and engage social media for the realization of business objectives. It considers the increasing importance of social media within marketplace and as a connection network, and builds on this to explore various strategies and options that would lead to successful on-going creation and management of campaigns to support the realisation of business objectives.

• Define an effective and sustainable social media presence to fit into organisation’s marketing and development thrusts
• Evaluate the various options of social media platforms and establish a social media presence
• Ensure proper structure and on-going management
• Develop content for message dissemination against objectives and brand image
• Increase interest and visibility in the social media presence
• Measure the progress, penetration and performance of social media presence relative to objectives