Course details
The digital/social media revolution has completely changed the way people and organizations communicate and do business .A number of products, services and brands are being discussed right now on the web and this is influencing customer perception and action. This course will give the participants a complete guide to the options for using social media to interact with their audience and positively influence them. The course provides best practice for using Facebook, twitter, YouTube, Blogging and LinkedIn for marketing.
Learning Outcomes
At the end of the course participants will be able to:
- Distinguish between different forms of social media marketing activity
- Assess the value of social media to your business.
- Review where your brand and products are being discussed
- Measure the effectiveness of social media.
- Monitor and influence social networks.
- Build social media into a campaign.
- Identify best practice for using Facebook, Twitter, LinkedIn and YouTube
Target Audience
This course is designed for those who need to know more about social media so that they can assess its relevance, plan an approach or implement social media within their organisation. It is best suited to inpiduals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.
Entry Requirements
None required
Updated on 08 November, 2015Course Location
About Bahrain Institute for Banking & Finance
We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.
We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.
We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.
Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.
Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.
We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.
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