Social Media Marketing

Course details

1. Introduction to Social Media

• A true definition of social media
• Zero moment of truth in social media
• Myths and facts about social media
• Branded case studies, both B2B & B2C, of successful businesses
• Why social media is working for companies today

2. Twitter

• LAB: Twitter Business Assessment
• LAB: Finding Accounts To Follow
• Twitter Basics & Terminology
• Introduction to Twitter
• Why Twitter matters
• Do you belong on Twitter
• Twitter Landscape
• 3rd party tools
• Twitter and your mobile devices
• Getting started using Twitter
• Establishing Your Twitter Presence
• Finding the right people & accounts to follow in your business
• How to search properly for information & competitors
• The secrets to Twitter lists
• Using Twitter lists as a powerful marketing tool
• Twitter Strategies for Effective Marketing
• How to contribute to the conversation
• Finding your voice
• Writing your tweets
• How to monitor the conversation about your business
• Using Twitter for lead generation
• Advanced Twitter Marketing Strategies
• Types of Twitter advertising
• Getting started with Twitter ads
• Twitter influence & Klout scores
• Measuring your impact on Twitter
• 3rd party analytics
• Case studies for best Twitter marketing strategies
• LAB: Setting Up Your Listening Tools

3. Facebook

• LAB: Examining Your Facebook Fan Page
• Facebook Fan Page
• How to leverage Facebook's timeline for maximum consumer reach
• How to improve Facebook fan engagement
• Creating status updates that work
• How to grow active Facebook communities
• Facebook Marketing
• How to use polls & surveys that deliver results
• Using Facebook offers to increase fans
• Facebook events & marketing techniques
• Using Facebook photos & videos in your marketing arsenal
• Facebook Advertising
• New Facebook ad techniques that increase revenue
• Basic, interests & advanced targeting techniques
• Actions and bidding techniques
• Ad metrics and how to figure out what is working

4. Google Plus

• Google Plus Basics & Statistics
• What is Google Plus
• Why are so many businesses using Google Plus
• The Google Plus Layout
• How to navigate in Google Plus
• How to find relevant conversations in Google Plus
• Google Plus Marketing
• How to establish your presence in Google Plus
• Special features in Google Plus
• How to build relative circles for your business
• How to use Google Hangouts
• Increase your visibility in SEO
• LAB: Adding People to Your Circles

5. Instagram, Yelp, Foursquare

• Introduction to the networks
• Navigating the layouts
• Keys to success on each platform
• Business case studies

6. LinkedIn

• LAB: Finding Connections
• The basics and terminology
• How to use LinkedIn as an HR machine.
• How to find connections relevant to you and your industry.
• How to use LinkedIn's search feature for leads
• Growing your network
• LinkedIn For Business
• Adding applications to your profile
• Your LinkedIn company page
• Optimization strategies
• How to use LinkedIn in your content marketing
• Advanced LinkedIn Marketing Strategies
• Using LinkedIn for everyday business
• The right way to use LinkedIn groups
• Lead generation techniques using LinkedIn
• New features on LinkedIn
• LAB: Finding Groups

7. Pinterest

• Pinterest Basics
• What you need to know
• The Layout of Pinterest
• Psychology Behind Pinteret Users
• Pinterest Business Etiquette
• Pinterest Marketing
• Using Pinterest in Your Marketing Campaigns
• Driving Traffic with Pinterest
• Top Marketing Strategies to Use On Pinterest
• Case Studies
• Business Who Use Pinterest Successfully

8. Content Marketing

• Introduction to content marketing
• Why content is king
• Definition of content marketing
• The conversation prism
• B2B & B2C case studies
• Content marketing strategies
• Goals and metrics
• How to reach the right audience
• Keyword research
• Sharing and syndication
• Lead generation
• Content creation and curation
• Measuring content marketing efforts
• Website analytics
• Tracking conversions
• Strategic engagement strategies
• Advanced content marketing strategies

9. Advanced Topics

• Your social media policy
• Case studies and examples
• How to develop your policy
• Where to look for the right people when building a Social Media team
• Roles and responsibilities
• Listening channels
• Social media salaries
• Measuring your social media efforts
• Final thoughts

Updated on 14 July, 2019