Social Media Marketing

Course details

Social media marketing refers to the process of gaining traffic or attention through social media networks. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+.

It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR. You will learn how to leverage your company’s presence on social media platforms to generate more connections, build relationships with customers and boost your profits. We share with you a range of case studies of local and global businesses that are using social media effectively to build customer communities and manage their online brand.

Social media marketing is now one of the most important of the digital marketing channels. This course will teach you how to get started and then how to use social media marketing to increase your online traffic, build your business or develop your brand (for your company, or yourself). We will be using case studies from businesses that are currently using Facebook, Twitter & LinkedIn to effectively enhance their online presence and attract visitors.