Social Media Certification

Course details

The certification in Social Media will teach you all of the essential skills needed to excel as a social media marketer.

CERTIFICATION ISSUED BY:

Institute of Professional Managers (IPM - USA) IPM - USA commenced operations in 2003 in San Francisco USA as an Executive Education programs for positions in Middle East and the Far East, Africa. The founders and owners of the business had worked for many years Executive Education and business training in USA, EU, UK, and Middle East and recognize the growing demand for Executive Education speakers around the world.

MEMBERSHIP BY:

High Authority Council for Arab Managers (HACAM) HACAM believes that this certificate will be a valuable resource for professionals within the Arab world in order to understand how these and other processes for organizational improvement are interrelated. HACAM provides training program in the Middle East and targets Managers of quality-focused organizations/industries, professionals aiming to increase their effectiveness/ productivity and anyone interested in the field of quality.

WHO SHOULD ATTEND?

• The certification in Social Media Marketing is ideal for those who are responsible for the planning, execution or measurement of social media marketing campaigns or anyone wishing to expand their skillset and career opportunities.

COURSE PARTS:

Introduction to Social Media Marketing

• This module enables you to understand the foundation principles of digital marketing, and be able to distinguish between traditional and digital marketing.

Content Creation 

• The module introduces you to the concept of engaging with, and acquiring customers using the creation and sharing of media content.

Content Outreach

• The module introduces you to the concept of content seeding and how to use content effectively over multiple social platforms.

Social Media Platforms

• This module provides you with a comprehensive understanding of how each platforms works for community building, content marketing and brand promotion. 

1. Facebook
2. Twitter
3. LinkedIn
4. Google+
5. YouTube
6. Instagram
7. Blogging tools

Future Trends 

• This module examines the latest emerging trends in social media and new platforms on which you can share your content.

Strategy and Planning

• The Strategy and Planning module ties the Professional Diploma in Social Media Marketing together. You will emerge with the essential skills needed to create a successful model for a social media marketing strategy from scratch and implement it in your organization.