Course details
Social Media and Digital Marketing for Retailers is a course tailored specifically for the retail industry. It is an intensive training course designed for marketing professionals, retail managers, sales executives, corporate communication executives, or anyone who has an interest in Social Media and web tools.
The first day will focus on an introduction to web 2.0 trends and how that relates to consumers purchasing behaviour, the strengths and weaknesses of various social media platforms and its strategic importance to increase footfall. This highly interactive and discussion based session will draw learning from local and international retail examples.
On the second day participants will focus on how to implement social media marketing strategies in their organisations. Participants will be given hands-on opportunities using social media tools, such as online reputation tools, and opportunities to develop or refine their social media strategic plans with guidance from the trainer. Participants will also have a chance to have their websites and social media assets assessed and critiqued by the trainer, a session that many past attendees find it extremely useful.
It is recommended that participants bring laptops with Internet connectivity.
OBJECTIVES
After completion, participants will be able to:
- Understand the strengths and weaknesses of different social media platforms
- Utilise success from other businesses and avoid common pitfalls
- Monitor social media activity of your brand’s customers
- Understand how to integrate social media with offline activities
- Build a huge fan base on Facebook and increase engagement levels
- Build a powerful social media action plan to implement in your business
COURSE CONTENT
Social Media
- The social media landscape
- Social media case studies
- Advanced social media marketing strategies
- Online reputation monitoring tools
- 10 social media metrics you should monitor
- Integrating online & offline campaigns
- Developing an actionable social media plan
Digital Marketing
- Fitting social media into the digital marketing landscape
- Web video and YouTube marketing
- SEO, hyperlocal and getting search visibility
- Planning for search and digital advertising
- Effective website design and information architecture principles
WHO SHOULD ATTEND
Marketing professionals, sales executives, corporate communication executives, web/IT professionals, or anyone who has an interest in social media and web tools to improve the communications channels with their customers.
Updated on 08 November, 2015Course Location
About The Retail Academy Of Singapore
The science and arts of retailing as a business have advanced over the years. Changing customer preferences, business innovations, globalisation, information technology and now, raising productivity, have pushed the boundaries of retail management. To develop leadership capabilities, retail executives have to learn more and faster than before. A formal grounding in retail management is essential for any retail executive; and, continuous professional development is a must for the contemporary retail manager as well as the business owner. A key focus of the Retail Academy is to develop leaders at middle and senior levels of the retail organisation. In a highly competitive global marketplace, retailers need leaders with higher education, deeper insights of the business and wider accessibility to networks.
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