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Course details

“Since taking this course I am running the Marketing section in my company and it has worked wonders for new business on the internet. I would recommend this course to anyone who is starting up a new company or needs to refresh an existing company.”

Liam Tully, Technical Sales, Telcom

AIM

Attract more customers and grow your business.

COURSE CONTENT

Participants complete 8 one day modules and a company improvement project and are provided with 2 days mentoring.

  • Develop a marketing strategy
  • Create your marketing plan
  • Utilise ebusiness and social media to your advantage
  • Plan and manage your sales process.

METHODOLOGY

In class sessions are highly interactive with participants learning practical tools which they can used immediately back in the workplace. Learning is transferred to the company through the completion of an IN-COMPANY IMPROVEMENT PROJECT. All participants complete an improvement project in their own company under the guidance of a mentor. (2 days individual mentoring provided)

CERTIFICATION

Participants who successfully complete the company improvement project and related report and presentation are eligible for certification to achieve a Special Purpose HETAC Level 7 award.

WHO SHOULD ATTEND?

Anyone who is responsible for sales and marketing in an SME and has yet to receive training in the area.

Updated on 08 November, 2015

Course Location

Show map Location ISME The Irish Small & Medium Enterprises Association 17 Kildare Street Dublin Ireland

About ISME Skillnet

ISME, the Irish Small and Medium Enterprises Association, is the only independent representative association for Small and Medium Enterprises and currently has in excess of 8,750 members nationwide. Uniquely in Ireland, ISME is independent of big business, big banks and government and gives voice to the issues facing SME owner-managers.
ISME is owned, funded and managed by SME owner-managers, representing the sector through its almost 9,000 members. Therefore they can rightly claim to be the true independent voice of the Irish SME. ISME is a not for profit membership organisation whose National Council is made up of elected owner-managers of SMEs from all over Ireland and from a variety of sectors.
ISME exists to support SME owner-managers by lobbying on their behalf, providing advice and information, and offering discounts on products and services through Discount Schemes. ISME also provides a number of opportunities for business networking through events and training and to do business with other ISME members via the Member to Member area of the theybsite.
The tax-deductible membership is a cost-effective way for SME owner-managers to network with like-minded business people and to be continually updated on issues that impact on their business.
The mission of ISME, the independent organisation for the Irish Small & Medium business sector, is to:
  • To represent the best of what is best in the SME sector.
  • To anticipate and decisively articulate the needs of the sector.
  • To be vigilant, decisive, and direct in defending the interests of all small and medium businesses.
  • To be beholden to no interests, other than the members.
  • To ensure that what is urgent does not detract from what is important to the members.
  • To help members better manage their business through the provision of accurate, timely and pertinent information.
  • To drive down members costs through the co-ordinated strength of the sector.

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