SME's Strategic Marketing Plans For Sustainable Growth

Course details

The Program contributes in identification of the message and the preferred methods (i.e. visual, printed or readable) together with the type, content and power of the marketing message. The course will also make an experience to test the impact of such message on people. Moreover, the program aims at formation and devising of pioneer marketing techniques, with promotion of the same to serve and sponsor the objectives of the project.

Objectives

First Day:

• Understanding the basics of the marketing research to enable the marketer to present his products with a complete understanding of the competitive environment and consumers' behaviors to achieve uniqueness and added value, which will result in sustainable growth.

Second Day:

• Mechanism of setting marketing plans in a practical way to evaluate the participant's plans in the first day, concentrating on the discourse methods including the importance and risks of Social Networks… Sponsorship.. Partnership… Media and advertisement.

Third Day:

• Arranging a field trip to distinguished marketing places in order to connect between the plans suggested by the participants in the first and second days along with marketing programs of existing international brands, as well as conversing with marketing experts in these enterprises and analyzing marketing case studies in term of all aspects  discussed in the two previous days to understand the elements of success of some newly released

Program Contents:

• The Program contributes in identification of the message and the preferred methods (i.e. visual, printed or readable) together with the type, content and power of the marketing message. The course will also make an experience to test the impact of such message on people. Moreover, the program aims at formation and devising of pioneer marketing techniques, with promotion of the same to serve and sponsor the objectives of the project.

First Day:

• Marketing research
• Understanding business environment
• Understanding competitor's strategies
• Understanding consumer's behaviors and their segments
• Understanding the needs of business environment
• Planning and Strategies
• Launching of the product for fulfillment of the needs of the market, together with stages of preparation of social promotion and marketing of the project.
• Exploring and Understanding the mechanisms which help to achieve an excellence
• Mastering the art of how to deal with the key elements of marketing (i.e. product/ price/ promotion/ place)

Second Day

• Testing the plans
• Workshops and applications concerning the feasibility of plans set-out by participants in the first day
• Methods of communication and discourse
• Social media websites, importance and risks.
• Communication with media and Commercials, and how to engage each of them to serve the other
• Sponsorship and partnership
• Marketing and promotion plans
• Alternative Plans
• The most common financial mistakes (Importance of Funds Flow)
• Study and revision of selected cases of the social promotion and analyzing their success or failure.

Third Day:

• Field Trip to the marketing promotional places … and analyzing a marketing case including all elements discussed in the previous days.
• Understanding the elements of success for some of the newly launched products compared with other unsuccessful products.
• Connecting the theoretical material learned in the previous days with practical examples.