Small Business - Pricing your Products or Services

Course details

A key aspect of establishing a price is not what the product or service is costing you, but what the customer is willing to pay for it. If you are able to establish this and set your prices correctly, it can increase your profits almost instantly.

• We already know how to establish the cost of your product or service, and the price has the objective of establishing your financial reward for providing it.
• The value is defined by what the customer thinks your product or service is worth.

You are aware that your competition can influence your prices, volumes and achieving your goals. If you are smart about this, you can create a strategy that allows you to become more profitable and efficient in your operation.