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John Academy Diploma in SEO and Digital Marketing John Academy
  • Duration / Course length: Upto 63 Hours Start now
  • Accredited in: UK
  • Accredited by: CiQCPD Qualification Standards
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your business or organization's position in the digital market. Through this Diploma in SEO and Digital Marketing course, you will learn both SEO and digital marketing. If you learn about SEO, you will also learn how to optimize your digital marketing strategies to put your business on top of the online community. So what are you waiting for? Start your digital marketing journey now and be more successful.

COURSE CURRICULUM

SEO Basics
  • What Is Search Engine Optimization?
  • Search Engines That Use SEO
  • Using SEO In Website Text
  • Using SEO For Google Ads
  • Using SEO For Article Marketing
  • Using SEO In Press Releases
  • Using Longtail Keywords
  • Using Google To Discover The Best Keywords
  • SEO For Video Ads
  • SEO In Photos
  • Blogging With SEO Marketing
  • Using A SEO Company
SEO Techniques
  • Introduction to SEO
  • Improve Engagement to Improve Rankings
  • Make Your Existing Pages Longer
  • Focus on YouTube SEO
  • Improve Site Speed
  • Focus on Topics Instead of Keywords
  • Build Backlinks
  • Reporting and Analytics
  • Technical Optimization
  • Local SEO and Listings
  • Guest posting
  • Effective Seo Tools
Digital Marketing
  • Sales and Marketing
  • How Internet Marketing Works
  • How To Make Money With Internet Marketing
  • What is Affiliate Marketing
  • Competition in Internet Marketing
  • Researching in Internet Marketing
  • Desperate Niches
  • Profitable Niches
  • Clickbank
  • What is Traffic?
  • Traffic vs. Relevance
  • Article Marketing
  • Paid forms of Traffic - 1
  • Paid forms of Traffic - 2
  • Search Engine Optimization
  • Search Engine Optimization 2
  • Best SEO Practice
  • Blogs - WordPress
  • Blogs - WordPress II
  • Email Marketing I
  • Email Marketing II
  • Internet Marketing Strategy I
  • Your own website vs free options online I
  • Your own website vs free options online II
Email Marketing
  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy
Facebook Marketing Basics
  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement
Twitter Marketing
  • TWITTER FOR BUSINESS
  • TOP TWITTER TIPS
  • TWITTER IS
  • BUSINESS TERMS
  • WHY USE TWITTER FOR MARKETING
  • TWITTER MARKETING BASICS
  • TWITTER METRICS
  • YOUR BIO
  • WHEN TO TWEET
  • BUILDING YOUR COMMUNITY
  • GENERATING LEADS
  • REAL-TIME TWITTER MARKETING
  • ENGAGEMENT
  • TWETIQUETTE (TWEETING ETIQUETTE)
Pinterest Social Marketing
  • Introduction
  • How to Use Pinterest
  • How to Win the Hearts of the Target Audience on Pinterest
  • Understanding Pinterest Etiquette
  • Marketing Strategies to Build Your Brand and Your Followers
  • Monetizing Pinterest through Market Hunting
  • Pinterest Tools to Use in Your Marketing Arsenal
  • Conclusion
Google Adwords
  • Benefits of online advertising and AdWords
  • Choosing a campaign type
  • Measure your results
Blogging
  • Introduction
  • The Anatomy Of A Profitable Blog
  • Quick & Easy Optimization
  • Extending Your Blog's Functionality
  • Turbocharged Profit Strategies
Why choose us?
  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on the mobile, tablet, or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.
Updated on 31 December, 2021

Eligibility / Requirements

  • This Diploma in SEO and Digital Marketing course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over.
  • A basic understanding of the English language is required to attend this Diploma in SEO and Digital Marketing course.

About John Academy

John Academy is best known for offering awarding body accredited online courses that are available for anyone who wishes to acquire a certification and take their professional life to the next level. As an online course provider, we are aware of the fact that there are a lot of people out there who consider themselves to be very curious learners but the courses that they are interested in are not available at their convenient time and place. So, we have decided to give them a unique opportunity for them to learn and obtain necessary skills in a very convenient way at any time from anywhere.

Who We Are

We are an online course provider who wants to make sure that the students would be able to learn everything there is a need for them to learn regarding the course that they have enrolled in on our site. So, we see to it that they would be provided with the highest possible standard of online learning. That way, students would be able to use it in the real world – the employment world and at their desired field of interests.

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