Advanced Diploma in Travel, Tourism & Hospitality Management West

Course details

This programme aims to help students to develop a critical understanding of management in the context of travel, tourism and hospitality (TTH). It will give you an overview of the TTH industry and equip you to find employment with management prospects particular in the TTH sector or to continue your professional or academic studies in the related field. The course consists of 5 theoretical modules which are conducted face to face over a period of six months and another six months of industrial attachment to familiarize with the practical aspect of management in the TTH industry. The theoretical modules are as follows:

• Strategic Hospitality Management
• International Travel, Tourism and Hospitality
• Strategic Marketing Management
• Strategic Human Resource Management
• Project Management

Learning Outcome:

Strategic Hospitality Management

• Understand the nature, scope function and organisation of facilities management in the hospitality business.
• Understand the impact of events on the operation and profitability of hospitality businesses.
• Understand the principles of the design and development of contemporary hospitality facilities.
• Be able to apply the principles of environmental best practice in the context of hospitality facilities.
• Understand the value of outsourcing in the hospitality industry and be able to analyse strategies for its management and control.
• Understand the role and uses of ICT in the planning and operation of hotel premises.
• Understand the legal obligations of hospitality and facilities managers.
• Be able to evaluate different approaches to measuring the performance of hospitality facilities.

International Travel, Tourism and Hospitality (IITH)

• Understand the process of internationalisation in the context of TTH and assess the role of multinational travel, tourism and hospitality corporations in influencing management practice.
• Be able to critically apply theories of internationalisation to the travel, tourism and hospitality context.
• Be able to critically apply theories that explain cultural differences in management practice within a travel, tourism and hospitality (TTH) context.
• Understand the interplay between organisational design and practices in international travel, tourism and hospitality organisations and their impact on management policy and practice.
• Understand the role foreign direct investment in the TTH sector, including its benefits and limitations.
• Understand the role of strategic business development models in the internationalisation of TTH organisations.
• Understand the impact of national and cultural factors on the utilisation of resources (financial, brand, product, human) in travel, tourism and hospitality.
• Understand the relationship between internationalisation in travel, tourism and hospitality and issues of sustainability within the sector.

Strategic Marketing Management

• Understand the broad concepts and processes of strategic development and marketing planning and the associated theoretical models and frameworks.
• Understand the importance of strategic marketing analysis and research and how today's global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
• Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
• Understand how to implement, measure and control strategic marketing plans.
• Understand how strategic marketing can be applied to a range of business contexts including the small to medium-sized sector.
• Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.

Strategic Human Resource Management

• Understand the nature and benefits of taking a strategic approach to the management and development of people.
• Understand the positioning of an organisation's HR strategy as the bridge between its corporate strategy and higher order purposes and its lower level human resource activities.
• Understand the design, monitoring and evaluation of a HR strategy.
• Understand the strategies for people resourcing.
• Understand the strategies for learning and development within organisations.
• Understand the strategies for employee relations.
• Understand the strategies for performance management and reward.

Project Management

• Be able to initiate the preliminary stage of a project.
• Be able to analyse the project work content and associated risks in order to obtain estimates and tenders.
• Be able to create a detailed project plan.
• Understand how the progress of a project can be monitored and controlled.
• Know how to organize a suitable team structure for the project personnel and devise strategies for leading them effectively.
• Understand the management of quality and change within a project.
• Know about the recommended activities and required reports in the closure and review of a project.

Academic Qualifications

A recognised Diploma in Tourism and Hospitality. Other Diploma qualification with working experiences will be considered on a case by case basis.

Proficiency Level

A pass in GCE 'O' Level English or Certificate in English Level 3 or equivalent qualification.

Course Outcomes

Advanced Diploma