Diploma in Mass Communication Woodlands, North

Course details

The Diploma in Mass Communication (DMC) shapes students into effective communicators by equipping them with the skills to succeed in journalism, public relations and marketing.

This programme will provide you with a strong foundation of knowledge across all media platforms, including print, broadcast, and digital, as well as the know-how to tailor messages to specific audiences.

Pecialisation Tracks 

In DMC, you can choose between two specialisation tracks:

Journalism – This track will prepare you for the integrated newsroom of the future where reporters produce stories across print, broadcast, and digital.

Public Relations and Marketing Communications – This track will immerse you in a 360-degree communications environment where digital and traditional media converge.

Course Outcomes

Become an effective 360-degree communicator with strong digital media skills

Understand the concepts of targeted messaging across all media platforms, including print, broadcast, and digital

Undergo an industry partnership programme at one of our many partner organisations such as:

• Edelman
• Health Promotion Board
• International Enterprise Singapore
• MediaCorp (TODAY)
• Oglivy Public Relations Worldwide
• Public Service pision
• Singapore Press Holdings

Whether careers in the media industry, or degrees in Mass Communication, Journalism, Public Relations, and Media Studies, DMC will help you get there.

Our unique problem-based learning (PBL) approach in tackling real challenges from industry trains students who are: 

Creative – Become creative content providers who are also able to think strategically and solve problems resourcefully.

Savvy – Learn to use various tools to put together stories and messages for various platforms by staying in touch with the latest technological developments and trends in the media arena.

Versatile – Become a transmedia storyteller. Learn about the characteristics of the different types of media, and how to use them so that you can produce 360-degree content for various media platforms.

Career Opportunities

DMC graduates can look forward to exciting careers in the media and creative industries. You will be well placed to take on roles such as: 

MEDIA AND CREATIVE INDUSTRY 

• Advertising Executive
• Assistant Producer
• Journalist/Writer
• Public Relations Executive

COMMERCIAL ENTERPRISES 

• Corporate Communications Executive
• Marketing Communications Executive 

Course Structure

General Modules (24 MC)  

6 compulsory modules: 

• Mathematics 
• Organisational Behaviour 
• Marketing 
• New Media Communication 
• Cognitive Processes and Problem Solving 
• Effective Communication  

Discipline Modules (56 MC)  

14 compulsory modules: 

• Public Relations and Media 
• Media Writing 
• Effective Presentation Skills 
• Cross Cultural Communication 
• Research Methods 
• Media Law and Ethics 
• Media and Society 
• Visual Communication 
• Broadcast Journalism 
• Writing for Digital Media 
• Editorial and Feature Writing 
• Communication Strategies for Event Management 
• Art of Story 
• Single-Camera Production  

Specialisation Modules (8 MC)  

2 compulsory modules: 

Choose one out of two specialisation options listed below.

Option 1: Journalism 

• Photojournalism 
• Media Practicum (Public Relations and Marketing Communication)  

Option 2: PR and Marketing Communication 

• Campaigns and Advertisement Design 
• Media Practicum (Public Relations and Marketing Communication)  

Industry Orientation Programme (28 MC)  

3 compulsory modules: 

• Character and Citizenship Education 
• Portfolio Development 
• Industry Immersion Programme (20 MC)

Elective Module (4 MC)  

Select 1 module from the following list: 

• Introduction to the Event Industry 
• Entrepreneurship 
• Development Journalism  

Freely Chosen Module (4 MC)  

Obtain a total of 4 modular credits from the prescribed range of freely-chosen modules offered by the Schools and Centres in RP