Course details
OBJECTIVES
This course provides participants with an understanding of the key marketing concepts, and develops their ability to apply these concepts to the airline industry.
OUTLINE
- Overview of Marketing Concepts
- Application of Marketing Concepts to the Airline Industry
- Consumer Behaviour
- Market Segmentation
- Marketing Research Techniques for the Airline Industry
- Marketing Airport Services
- The Airline Product
- Pricing and Revenue Management
- Airline Distribution
- Airline Promotion
- Frequent Flier Programmes-Do They Deliver Real Loyalty?
- Why Branding Airlines is a Challenge and How Airlines Don't Help Themselves
- Social Media as an Airline Marketing Tool
WHO SHOULD ATTEND
Middle to senior management personnel involved in air transport development from civil aviation administrations, air navigation service providers, airport operators, airlines, air transport consultancies and aerospace companies.
Updated on 08 November, 2015Course Location
About Singapore Aviation Academy
The Singapore Aviation Academy (SAA), established in 1958, is the internationally-recognised training arm of the Civil Aviation Authority of Singapore. It offers a wide range of operational and management programmes that benchmark international standards and best practices to meet the training needs of the global aviation community. SAA is an ICAO TRAINAIR PLUS Full Member, ICAO-endorsed Government Safety Inspector Training Centre and ICAO Aviation Security Training Centre.
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