Video Advertising with Google Central

Course details

This workshop covers intermediate topics in Google AdWords, principles of Video Advertising and prepares you for the Google AdWords Video Certification exam. The curriculum is based on Google's official Seminars for Success and Google Partners Academy programs.

Business owners, marketing managers, media planners, web developers, copywriters, advertising executives and practitioners who need to learn the ins and outs of Google AdWords should attend this workshop.

On the second afternoon of the course, all the participants will be encouraged to write the Google AdWords Video Certification exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and we will include all the instructions participants need to register and write.

SUMMARY OF TRAINING

Here are the key details for the course:

• AdWords (Video Advertising): 21 - 22 Sep 2016
• Fees: S$1,295 +GST
• Includes: Lunch, Refreshments, Digital Handouts, Certificate of Completion
• Where: M Hotel, Anson Road, Tanjong Pagar, Singapore
• Also Available As: A customized half-day, one-day or two-day corporate training for your company (contact us for more details)

The associated courses to this workshop are Search Advertising with Google and Display Advertising with Google.

It's recommended the courses are taken together as part of the Google Marketing Masterclass (9 days) or AdWords Certification Masterclass (5 Days) bundle of courses.

What Will You Learn In This Google Adwords (Video Ads) Workshop?

ABOUT ADVERTISING ON YOUTUBE

• Benefits of advertising on YouTube
• Where can your ad appear
• Reach your audience

YOUR CHANNEL AND GOOGLE+

• What happens when connecting channels
• What are the benefits of connecting my channel
• Picking right name for your channel

YOUTUBE VIDEO EDITOR

• Adding clips
• Trim, lengthen, and cut clips
• Customize and add effects
• Adding music, customizing volume

USING ADWORDS TO CREATE VIDEO ADS

• Use the right tool for your business goals
• Using the Ad gallery
• Benefits of advertising with AdWords for video
• Select your targeting settings
• Create a call-to-action overlay for your YouTube video

VIDEO AD FORMATS IN ADWORDS FOR VIDEO

• TrueView in-stream video ads
• TrueView in-display video ads
• Comparing AdWords for video vs traditional AdWords campaign structure
• About creating targeting groups
• Prevent your ads from showing in certain cases
• Change ads associated with a targeting group

REMARKETING TO YOUTUBE VIEWERS WITH ADWORDS

• The benefits of video remarketing lists
• Key features of video remarketing
• Types of viewers you can reach through remarketing lists
• Add a remarketing list to an existing campaign

ABOUT THE AD APPROVAL PROCESS

• Ad approval process overview
• How to get your ads reviewed
• About how long the review process takes
• How to check your approval status
• What each status means

ABOUT RESERVED MEDIA PLACEMENTS ON YOUTUBE

• About reservation campaigns
• Benefits of advertising on a reservation basis
• Buying reservation advertising
• Ad formats available on a CPM basis
• Ad formats available on a CPD basis
• Targeting options - Topic
• Targeting options - Interest
• Targeting options - Affinity Segment
• Targeting options - Demographic & Gender
• Targeting options - First Position

TIPS FOR OPTIMIZING VIDEO CAMPAIGNS

• Adding exclusions to your video campaign
• Improving your bidding strategy
• Adding and excluding placements
• Adding a call-to-action overlay
• Using video remarketing
• Using advanced campaign settings

TIPS FOR OPTIMIZING VIDEO AD CREATIVES

• Best practices for video content
• In-stream video ads
• Click-to-play video ads
• Keeping viewers engaged
• Keep them curious to learn more
• Make sure people can hear what you have to say
• Don't be shady

TIPS FOR OPTIMIZING IN-DISPLAY AD CREATIVES

• What to promote
• Ad Text
• Keyword Strategies
• Using YouTube Search Trends for Viewer Insights
• Video stills
• Make sure people can hear what you have to say
• Don't be shady

MEASURING PERFORMANCE OF VIDEO CAMPAIGNS

• Measuring image and video ad performance
• See how your display ads are performing
• Track customer interactions with free clicks data
• Conversion Tracking
• Using third-party tracking pixels

MEASURING BRAND AWARENESS

• Networks for your branding campaign
• What to measure for brand awareness
• Track customer interactions with free clicks data
• Conversion Tracking
• Using third-party tracking pixels

YOUTUBE ANALYTICS BASICS

• Viewing data in YouTube Analytics
• Filtering options available
• Charts & graphs available
• Conversion Tracking
• Using third-party tracking pixels