Social Media 101 Central

Course details

The statistics tell the story: Social media is now the #1 activity of the Web.  Everyone is taking about "Liking" on Facebook and "Following" on Twitter.  Don't let the future of communications and influence pass your organization.  Learn how you can leverage on Facebook, Twitter, Foursquare, Linkedln, YouTube, Flickr, Pinterest, Blogging, and other social media channels for your various business, communications, customer service, etc.

Learn how to integrate social media into organizational communications through the latest case studies and easy-to-follow, step-by-step exercises.  Those with no knowlegde of social media will get a chance to develop greater social media literacy that can be applied to the workplace.  Current/Active personal users of social media will advance their knowledge on how this can be used strategically together with its various capabilities; then select channels to deliver the expected ROI.

This course will cover how social media in the context of the various aspects of business: marketing, public relations, human resources, etc., and will enable participants to have a better foundation on how to formulate their own social media strategies.  Case studies, both positive and negative, will be used to illustrate best practices and what to avoid during planning and execution. 

OBJECTIVES

After completion, participants will be able to:

• Get a good grasp of the social media ecosystem, both globally and more speciically in Singapore  
• Recognize the importance of social media and how it should be be taken gor granted 
• Discover ways on how social media should be inserted into the various corporate function strategies 
• Use social media to engage with the public and stakeholders,  
• Locate crowds and communities to draw them to your social media sites and webpages
• Enhance relationship and engage with customers, potential clients, online connectors, and influencers to create brand awreness and brand loyalty
• Utilize free media sharing sites like YouTube and Flickr to increase brand awareness and have multiple touch points to engage with stakeholders
• Find out how the bulk of the social media programmes can be executed without spending a single cent and without involving the IT department
• Learn how to build a social media monitoring dashboard for "listening"
• Start setting metrics to measure the results of using social media, as tied to a business objective 

COURSE CONTENT 

• The social media ecosystem (as of now!)
• What will you achieve using social media?
• How will you measure success?
• What is your biggest challenge or obstacle?
• Overview of social media tools
• Tutorials on Twitter, Facebook, Linkedin, Flickr and Youtube and how to engage people on these platforms to spread word of mouth and build brands
• Social Media 2.0: Location-based, group-buying, augmented reality
• Ways your organistion could be using Social Media
• Do's and Don'ts of Social Media
• Setting Social Merida Policies for organisations  

WHO SHOULD ATTEND

Anyone involved in a role which manages communications, reputation, and publicity for the company.  These may include, but not limited to : 

• Marketing Executives/ Managers
• Public Relations Executives/Managers
• Corporate COmmunications Executives/ Managers