Search Engine Optimization (SEO) Central

Course details

This intensive 2-day Search Engine Optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

Knowing how to implement the right white-hat SEO strategies will not only guarantee an increase in website traffic from the right target audience, but also ensure you stay on top of the Search Engine Results Pages (SERPs) in the long run.

To better facilitate the learning, each student will be provided with a demo website for practical sessions on keyword research, on-page optimization, and link building.

By the end of the course, students will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, and be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary.

Course Highlights

In this SEO workshop, students will learn:

• What to include on any webpage to hit the 1st page of Google (complete with infographics)
• How to beat the competition when it comes to keyword research
• How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
• Important ranking factors every SEO needs to know to stay on top of Google.

Key Features

• Up-to-date course modules
• Hands-on with lots of practical examples
• Structured curriculum
• Real world examples & case studies
• Developed by experts with extensive experience in the Asia region
• After-training support

Objectives

By the end of the class, students will:

• Be able to conduct extensive and effective keyword research.
• Understand and be able to implement white-hat on-page optimization techniques.
• Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimization campaigns.
• Know how to use various SEO tools to conduct competitive SEO analysis.
• Be able to create ROI-focused SEO campaigns.
• Be able to optimize a website locally and internationally.
• Be well-versed in the concepts of SEO, the correct methodology and processes required in place.
• Be able to oversee and manage Search Engine Optimization campaigns from third party providers.

Target Audience

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.

Prerequisite

Basic computer knowledge.

A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings.

Course Outline

CHAPTER 1: INTRODUCTION

Instructor-led | Mode of delivery (Presentation)

The first section of the course provides participants with an overview of the course and what to expect from the 2 day session. The fundamentals of search marketing will be covered including:

• Why every business needs SEO and how SEO can boost ROI
• How SEO can benefit your business: 3 main areas
• The fundamentals of how search engines function
• What is PageRank
• White-hat vs. blackhat SEO
• Google's most significant and latest algorithm changes
• How to rank #1 on Google - the fast and proven method
• The 4-step SEO process

CHAPTER 2: KEYWORD RESEARCH

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical)

• What is keyword research and why is it important
• How to identify buyer personas
• 4 types of keywords you should target and prioritize
• How to conduct keyword research with Google Keyword Planner
• How to evaluate keyword competitiveness
• Recommended keyword research tools to expand your keyword list
• Advanced keyword research techniques

CHAPTER 3: ON-SITE OPTIMISATION

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, Q&A)

• What is on-page optimization and why is it important?
• On-page SEO cheat sheet
• Title tags: Best practices
• Domain and URL: Best practices
• Meta description: Best practices
• Image optimization: Best practices
• How to rank on Youtube and video optimization
• Content creation: Best practices
• Site architecture: Best practices
• Design and UX: Best practices
• Mobile optimization and common mistakes to avoid
• Accessibility for search engine spiders

CHAPTER 4: LINK BUILDING

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, Q&A)

• Why use links?
• Anatomy of a quality backlink
• 3 major off-page SEO ranking factors
• Social media signals
• What to do if you receive a search engine penalty from Google
• How to fix a search engine penalty
• Link Building strategies
• How to do effective email outreach
• Hands-on Link Building

CHAPTER 5: LOCAL & INTERNATIONAL SEO & MISCELLANEOUS

Instructor-led | Mode of delivery (Presentation, Q&A, quiz)

• Google Local search ranking factors
• Ways to target your site multi-regionally
• Using the rel="alternate" hreflang tag
• Managing an SEO team
• Google Webmaster Tools
• SEO reporting & how to measure success
• 4 things to consider before hiring an SEO agency
• Questions to ask your SEO consultant
• Mistakes to avoid when hiring an SEO
• Quiz