Course details
Course Objective
The Professional Certificate in Marketing Strategy aims to provide a critical working knowledge of an effective marketing strategy for executives at the corporate level of an organisation.
Topics include the design of a framework on marketing management, understanding business-buying process and behaviour, the market analysis and segmentation, marketing mix and strategies, as well as personal selling, marketing communications, implementation and control.
Faculty & Mode Of Delivery
Our teaching faculty are experienced practitioners with the accredited academic qualifications and professional competence. This course is 100% face-to-face lecture. The course work includes attendance at lectures, case discussions and class participations.
Attendance & Assessment
Attendance is monitored regularly and unless approved, students must achieve a minimum overall attendance of 75% to sit for the written examination.
Assessment of this course is based on a combination of class presentation (15%), a written assignment (25%) and an examination (60%).
Admission Criteria
Applicants must be at least 18 years old and must have attained an academic qualification not lower than the Diplomas awarded by SIPMM Academy, or Polytechnics in Singapore, or any established institution approved by the Academic Board. Those who do not have requisite qualifications, but have related work experience can be considered for entry to this course.
Academic Award
This course focuses on holistic learning. In order to pass this course, students must complete all the assessment tasks and receive the minimum aggregate mark of 50. Students who complete this course successfully within the stated candidature period will be awarded with the Professional Certificate in Marketing Strategy.
Award Recognition
Graduates of this course can qualify for an international competency award as a World Certified Professional in the field of marketing management, which is granted by World Certification Institute (WCI).
Listing of Topics
- Framework for Marketing Management
- Business Buying Process and Behaviour
- Market Analysis
- Market Segmentation
- Marketing Strategies
- E-Commerce Marketing
- Product Strategies and Decisions
- Pricing Strategies and Decisions
- Distribution Strategies and Decisions
- Sales Management and Personal Selling
- Communications and Social Media
- Marketing Implementation and Control SIPMM Academy reserves the right to make appropriate changes to its lecturing staff, course content and schedule if it deems necessa
Course Location
About Singapore Institute Of Purchasing & Materials Management
SIPMM Institute provides a wide range of structured academic courses in business management, international business, accounting and finance, engineering management, logistics and supply chain management, and purchasing and materials management. Courses are offered at Certificate, Diploma, and Advanced Diploma level. Most of these courses are approved for grants by the government's Skills Development Fund.SIPMM Institute started out as an educational arm of the professional institute of SIPMM, which was established in 1972, about 42 years ago. Today, the courses at SIPMM ACADEMY are widely accepted by the industries and business organisations. See all Singapore Institute Of Purchasing & Materials Management courses
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