- Other Location: Novena - Central
- Duration: 8 weeks
Course details
Course Syllabus/Content
The aim of this unit is to investigate the principles that underpin the marketing process and how they apply in business. It is a broad-based unit providing a general overview of marketing for all students and a foundation for further study in the specialist area of marketing.
It will enable students to select, analyse, apply, and evaluate marketing planning models and theories to marketing planning. Upon completion candidates should have the ability to evaluate an organisation's ability to develop and launch a new product, and present a credible marketing plan.
Upon completion of the course, the student should be able to:
1. Understand the principles that underpin the marketing process
2. select, analyse, apply, and evaluate marketing planning models and theories to marketing planning
3. Prepare and present a marketing plan
Admission Requirements
Students should normally satisfy the following minimum academic requirements:
- Three GCE 'O' level passes with a pass in Chinese
International students with equivalent qualifications may be admitted on the condition that they are proficient with Chinese.
Certification
After the completion of the short course, students will be given a Certificate of Completion by Beacon International College.
Course Location
About Beacon International College
Beacon International College (formerly known as Beacon School of Technology) is a private education institution which is registered (ERF) with the Council for Private Education (CPE) in Singapore. Beacon has been approved for 4 years enhanced registration (200606284M- valid from 03/06/2014 to 02/06/2018).
It is set up to provide quality education to students who aspire to pursue a career in Information Technology, Hospitality, Business or Design.
Beacon's management team consists of former lecturers with more than 30 years of industrial and teaching experiences and senior executives who are qualified in their own areas of expertise. Together the management team possesses the breadth and depth of experience in academia, industry, business and corporate governance.
Beacon's lecturers are highly qualified professionals. A Number of them hold the Masters degrees.
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