Integrated Publicity Planning for Events Central

Course details

Event publicity is a critical success factor to every event organised. The fact is that organisations may not have mega budgets to embark on high cost programmes. In this course, participants will be exposed to the different channels to publicise their company events internally and externally, some of which may not cost anything. Targeted at executives who may need to publicise events for their organisations and not necessarily the marketing professionals only, the workshop focuses on taking a holistic perspective to planning publicity programmes and exploring publicity opportunities before, during and after the event.

How Will You Benefit?

After the workshop, you will be able to:

• identify the various stakeholders that contribute to the success of organisational events
• identify the different internal and external channels for publicising events
• develop an integrated publicity plan for events

What Will You Learn?

Get the basics right

• Ask the 5Ws of publicising an event
• Establish resources available

What are the different publicity platforms available?

• Identify the 360 degree publicity tools
• Traditional media
• Social media
• Other platforms of outreach
• Advantages and disadvantages of the various tools

Pre-Event Publicity Planning and Management

• Selecting the appropriate tools to reach out to the desired stakeholders
• Publicity plan as project management

During-Event Publicity

• External publicity management – social media, real-time updates, managing the media onsite
• Internal publicity management

Post-Event Publicity

• Develop the long-tail effect
• Follow-up with stakeholders