Professional Diploma in Technopreneurship (PDT) Geylang, Central

Course details

If you are interested in job roles related to Technopreneurship Management, Business Development and/or Product Management within a high-tech startup, then enroll in this programme. If you want to gain practical skills, experience and mentorship with the goal of eventually starting the next big high-tech enterprise, enroll in this programme as well.

How will I benefit from taking this course?

• Receive Structured Training from Experienced, Real-Life Technopreneurs in a Highly Collaborative Learning Environment
• Employed as Part of the Entrepreneurial Team of a Technology Venture

What will I learn

The objective of this programme is to provide candidates with a firm grasp of the knowledge and skills required to perform well in key positions in technology start-ups. This programme enables candidates to attain the following:

• Create technology venture
• Develop innovative business model using Lean Canvas
• Develop go-to-market strategies using practical Product Marketing framework
• Execute Sales and Internationalisation plans
• Acquire Business Management skills

Course Outline

New Technology Venture Creation

The purpouse of this module is to:

• Help students understand the process, challenges, risks and rewards of starting up a new business
• Equip them with the tools required to start their own business
• Improve their chances of successfully starting their own business

Develop Innovative Product and Business Model

This module covers the following:

• Create Uncontested Market Space using Blue Ocean Strategy (9 hours equivalent)The Blue Ocean Theory developed by W. Chan Kim and Renée Mauborgne at INSEAD inspires this. This section deals with high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", rather than by competing head-to-head with other suppliers for known customers in an existing industry.
• Lean Canvas (18 hours equivalent)This module provides understanding of business model creation using Business Canvas. As a building block of activities it describes organisation's value proposition, capabilities, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs. Candidates will learn how to use Lean Canvas methodology to write and communicate business models. Candidates will be able to develop strategic capabilities in developing product market fit.
• IP Management and Business Process Outsourcing management (9 hours equivalent)This section covers different types of IP and how organisation can use them to add business value. Individuals will develop skills necessary to manage outsourcing project and timely intervention required to protect IP rights for the Start up.

Acquire Profitable Customer and Scalable Market

The module covers the following:

• Product Management (18 hours equivalent)This module provides students understanding of Product Marketing Framework. Students will have access to blueprint of the key activities needed to bring profitable, problem-oriented products to market. At the end of this module students will develop necessary skills sets in developing go-to-market strategy through Product Planning, Channel and Distribution, Segmentation and Positioning. Students will look at some of the leading methodologies used in Product Marketing.
• Social Media Marketing (12 hours equivalent)In this section individuals will have a hands-on understanding of how to optimize social media as a marketing tool by significantly increasing traffic to the site and increased popularity and stature as a market leader. Individuals will also be able to analyse marketing effectiveness using social media analytics and tools.
• Channel Sales and Internationalization (6 hours equivalent)In this section, individuals will have an overview of channel management. They will learn the process of channel and internationalisation management through market entry strategies, international product service management, management of international distribution and logistics and pricing for international markets.

Building Sales and Business Development Skills

• Manage Infocomm Ventures
• Capstone ProjectCapstone Project

Entry Requirements

This programme is available to Singaporeans and Singapore Permanent Residents. The following may enroll in the course:

• Fresh university graduates. To qualify for admission to the programme, applicants must have a recognized degree or graduate diploma. In the absence of formal academic qualifications, applicants must have training and work experience that would indicate the ability to undertake the programme successfully.
• Unemployed professionals, managers and engineers who are:
• Experienced business management professionals seeking opportunities to make a career transition to Hi-Tech or ICT industry in Technopreneurship
• Professionals in Hi-Tech or ICT industry seeking to acquire skill sets in Product Management, Venture Creation and Sales and Marketing

This course is open to Singapore Citizens and Permanent Residents only. Candidates with a Bachelors degree or with Diploma level qualification will be preferred.

Will I recieve a certificate of completion?

Students will be issued with NICF Diploma in Infocomm Sales and Marketing.