Analyse Customer Behaviour Singapore Institute Of Retail Studies
Price: SGD 500
  • Duration: 20 Hours

Course details

This unit covers acquiring product/service knowledge, assessing customer interest levels and needs, as well as recommending improvements to sales and marketing programmes based on analysis. It includes:

  • Acquire knowledge on products/services and specific markets to understand the organisation's value proposition
  • Assess customer interest levels and needs through analysis of trends and past performance
  • Recommend improvements to existing sales and marketing programmes based on assessment of customer interest levels

Entry Requirements 

  • GCE 'O' Level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) Level 6 for Reading, Listening and Numeracy, and
  • Working experience of at least two years and above at the Supervisory or Managerial position
Updated on 08 November, 2015

About Singapore Institute Of Retail Studies

The primary mission of SIRS is to provide quality and market driven holistic training solutions through the national Workforce Skills Qualifications (WSQ) programmes in Retail, Service Excellence, Productivity and Business Management to enhance the skills and employability of the Retail and Service workforce in Singapore.

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