Course details
This Google AdWords workshop covers principles of Display Advertising, advanced topics of Search Advertising and prepares you for the Google AdWords Advanced Certification exam on Display Advertising. The curriculum is based on Google's official Seminars for Success and Google Partners Academy programs.
This is an intermediate course, and it requires participants to either attend the Search Advertising with Google - AdWords Fundamentals course, or pass the AdWords Fundamentals exam at their own schedule. Business owners, marketing managers, media planners, web developers, copywriters, advertising executives and practitioners who need to learn the ins and outs of Google AdWords should attend this workshop.
On Day 2 of the course, all the participants will be encouraged to attempt an advanced Google AdWords Certification exam, and pass the Display Advertising exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and we will include all the instructions participants need to register and attempt.
We offer early bird prices and discounts of up to 20% for groups & companies, and customized versions of this course for corporate trainings. For any further enquiries or questions.
The pre-requisite course for this workshop is Search Advertising with Google, and the follow-up course is Video Advertising with Google.
It's recommended the courses are taken together as part of the Google Marketing Masterclass (9 days) or AdWords Certification Masterclass (5 Days) bundle of courses.
WHAT WILL YOU LEARN IN THIS GOOGLE ADWORDS (DISPLAY ADS) COURSE?
PARADIGM SHIFTS
- Zero Moment of Truth
- The Power of Google Search
- Conversion Bottlenecks
DISPLAY AD CAMPAIGNS
- Why Display Advertising?
- Contextual Targeting
- Placement Targeting
- Interest & Topic Targeting
- Remarketing
- View Through Conversions
ADVANCED OPTIMIZATION
- 9 Key Optimization Tactics
- McKinsey's 7S applied to Digital
- Helpful Resources
SEARCH ADVANCED CERTIFICATION EXAM
- Curriculum Overview
- Recap of Search Fundamentals
- Helpful Study Resources
- Sample Questions
DISPLAY ADVANCED CERTIFICATION EXAM
- Curriculum Overview
- Recap of Display Fundamentals
- Helpful Study Resources
- Sample Questions
Course Location
About Happy Marketer
Since 2009, we have had one mission: to make marketers happy through data-driven, results-oriented and creative digital marketing initiatives. What began as the brainchild of our two founders has quickly evolved into one of Asia’s leading digital consulting firms. Today, our merry band of marketers consists of 40 digital experts spread across Singapore and India, and continues to grow. Gaining a reputation as the go-to firm for all things digital, we collaborate with leading brands in a variety of industries to help connect them with their customers through innovative and profitable ways.
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