Course details
This Diploma in Business Administration (Marketing) course aims to prepare and equip participants for an exciting career in a variety of marketing functions, including business development, brand and product management, key account management, e-marketing, advertising and promotion, and marketing research.
At the end of this programme, participants will be able to:
- Understand the theoretical and practical areas of marketing.
- Have conceptual understanding of the complex consumer and business behaviour in the ever changing business environment.
- Use their understanding of marketplace and consumers to enhance marketing efficiency and effectiveness.
- Design and execute effective customer-driven strategies and mix to maximise organisational revenue and returns.
Structure & Content
Core Units
- Academic Literacy
- Principles of Management
- Principles of Marketing
- Principles of Accounting
- Principles of Economics
- Introduction to Commercial Law
- Quantitative Methods
- Marketing Planning
- Marketing Research and Information
Progression Pathway
Upon completion of the Diploma programme, graduates will be eligible for entry into the Murdoch University Bachelor of Commerce with advanced standing of up to 4 units.
Assessment Methods
Each module is assessed by a combination of class participation, written assignments (inpidual and/or group assignments), project or examinations. Assessment modes may differ according to inpidual module requirements.
Students will attend a combination of face-to-face lectures and tutorials in this programme.
Entry Requirements
Applicants should possess one (1) of the following:
- Full GCE ‘A‘ level, OR
- ITE Higher Nitec, OR
- High School Qualification equivalent to Year Twelve (12) in the case of international students, OR
- SMF Institute Certificate in Foundation Studies
- Matured candidates of age 21 and above with substantial working experience would be considered on a case-by-case basis.
Applicants must also demonstrate proficiency in the English Language (EL1) or its equivalent:
- GCE ‘O‘ level with grade C6 & above, OR
- IELTS minimum band score of 5.5 - (Reading and Listening 5.5) and (Writing and Speaking 5.0) OR
- TOEFL score of at least 525 (paper-based) or 200 (computer-based) or 70 (Internet-based)
- Pass SMF Institute English Placement Test
Course Location
About Smf Institute Of Higher Learning
SMF Institute of Higher Learning was established with the aim to enhance the human capital development of Singapore’s workforce and strongly advocates education and training as the key to human capital development. Through the provision of quality and industry recognised qualifications, SMF Institute graduates are well-equipped to meet the challenges of today’s knowledge-based economy.
See all Smf Institute Of Higher Learning courses- Digital Marketing Diploma Knowledge DoorSGD 34
SGD 460Duration: Upto 10 Hours - Certified Digital Marketing Professional Lead AcademySGD 34
SGD 542Duration: Upto 10 Hours