Diploma In Business Administration Central

Course details

SUBJECT                                                                         GRADE

1.  English Language (as 1st Lang)                           1 - 6
2.  Mathematics (Elementary / Additional)                 1 - 6
3.  Any three other subjects                                       1 - 6

MODULE NAME

First Year

• Statistics for Business
• Management and Organisational Behaviour
• Fundamentals of Marketing
• Microeconomics
• Macroeconomics
• Principles of Accounting
• Discovering Business and Enterprise
• Communicating for Project Effectiveness
• General Education 1
• General Education 2
• Information Technology For Business

Second Year

• Quantitative Analysis
• Global Business Environment
• Human Resource Management
• Financial and Management Accounting
• Fundamentals of Electronic Business
• Financial Analysis and Management
• Marketing Intelligence and Research
• Consumer Psychology
• Business Law
• Cultural Intelligence
• Social Innovation Project or Overseas Social Innovation Project
• General Education 3

Third Year

• New Venture Planning
• Communicating for Professional Effectiveness

# Business MANAGEMENT

• Principles of Taxation
• Audit and Assurance
• Global HRM
• Negotiation and Conflict Management
• Learning and Talent Development
• Talent Sourcing and Acquisition
• International Finance
• Company Law

# Business MARKETING

• Marketing Communications
• Selling and Sales Management
• Shopping Mall Management
• Retail Operations Management
• Visual Merchandising and Retail Communications
• Merchandise Buying and Management
• Marketing Management
• Principles of New Media Marketing

# Business TRADE

• Operations Management
• Global Marketing
• Principles of Import-Export Trade
• International Business Strategy
• Business Transport and Distribution Services
• Global Supply Chain Management
• International Trade Finance and Documentation
• Enterprise Business Processes

# Business VENTURE

• Selling and Sales Management
• Entrepreneurship Practicum
• New Venture Planning I
• New Venture Planning II
• Entrepreneurship and Small Business
• Principles of Import-Export Trade
• Public Relations and Advertising Management Practices

# Overseas Immersion Programme

• 4 Specialised Modules
• New Venture Planning I
• Communicating for Professional Effectiveness
• Overseas Immersion Programme