Course details
Crisis management deals with the reality of a crisis while crisis communications deals with the perception of reality. Your organisation may manage a crisis well but if you fail to communicate effectively with your stakeholders, you still risk tarnishing its reputation. Your biggest challenge in a crisis is reacting with the right response quickly.
Through case studies and role-play, you will:
- Anticipate your communication needs during a crisis
- Prepare a crisis communication plan
- Develop messages to be put across
- Deal with the media during a crisis
Objectives
- By the end of this course, you will be able to:
- Draw up a crisis communication plan
- Be equipped with the skills to effectively implement the plan during crises
Course Location
About Civil Service College Singapore
The mission of the Civil Service College (CSC) Singapore is to develop people for a first-class Public Service. CSC was inaugurated as a statutory board under the Public Service pision, Prime Minister's Office.
As the public sector's core institution for training, learning, research and staff development, CSC provides officers from across the Public Service with opportunities to:
Learn and share knowledge
Network, dialogue and exchange views
Develop a service-wide ethos and shared perspectives
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