- Duration: 15 Hours
Course details
This unit covers the outcomes required to manage the use of analytics and develop data strategies. This includes establishing data strategies in relation to business objectives/ Key Performance Indicators (KPI) and goals; managing the research and analytic processes; suggesting modifications and improvements based on user feedback and analytics; measuring and evaluating components of data strategy; measuring effectiveness of data strategy; and creating executive reports to capture relevant analytics.
LEARNING OUTCOMES
- Identify and assess business objectives/KPI and goals and establish data strategies including permission framework
- Manage the research to collect relevant data for analytic processes
- Evaluate user feedback and analytics to modify and improve data strategies
- Measure and evaluate components of data strategy to produce an executive summary
- Measure return on investment based on data strategy (if applicable)
- Create executive reports to capture relevant analytics for use in budgeting decisions
WHO SHOULD ATTEND
Web Communications Specialist, Digital Marketing Manager, Business Analyst, User Experience Director, Digital Media Project Manager
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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