Course details

Organisations are aware that the ability to innovate is the key to providing a strategic edge in an increasing competitive market. However, they are often faced with the daunting task of teaching their employees how to innovate, and showing leaders how to lead their employees in innovation. 

This unit examines the various aspects required of leaders when they are developing a culture that supports the innovation process. Participants will learn how to identify opportunities for innovation within their departments / business units. They will then work systematically through a process which allows them – and the teams they lead – to innovate repeatedly.

LEARNING OUTCOMES

  • Learn how to evaluate a business unit to identify opportunities for innovation and improvement
  • Acquire tips on how to support and guide employees to contribute to the implementation of organisational innovation strategies
  • Describe the different types of innovations possible, and work out which type is most suitable to one’s area of work
  • Appreciate the role of the leader in managing innovation activities
  • Create a vision of an innovative organization and develop workable strategies to achieve that vision
  • Develop a practical and innovative ‘toolkit’ which can be implemented back at work
  • Understand how to construct a ‘stakeholder profile’ in order to communicate and ‘sell’ ideas
  • Conduct basic market research to gather data on current reality and how to use that to form a future vision
  • Describe and apply a process to innovate
  • Use a range of creative techniques to generate ideas

WHO SHOULD ATTEND

Managers, Innovation Team Leaders, HR/OD (Innovation) Specialists, Innovation Champions / Change Agents

Updated on 08 November, 2015

About Singapore Media Academy

At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.

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