WordPress Website Creation Central Area, Central

Course details

Used by some of the most well-known Fortune 500 companies in the world including Sony, GM, UPS, and international news sites including CNN, Forbes, and The New York Times, WordPress has come a long way to become one of the World Wide Web's most popular and free open-source content management system.

As of November 2015, WordPress now powers 25% of the web, that's 1 in 4 websites on the world wide web. - Source W3tech.

In this 2-day fun and interactive hands-on course, students will learn how to create and manage a WordPress website from scratch. A demo domain and web hosting account with the WordPress software pre-installed will be provided to each student for practical hands-on training.

Not only will students learn the technical aspects of how to manage and customise a website in this technical hands-on WordPress class, but also understand modern web design concepts to create distinguished websites that will pique the interest of web visitors and encourage them to take important actions.

Key Features

• Up-to-date course modules
• Hands-on with lots of practical examples
• Structured curriculum
• Demo websites for each student
• Taught by Web Design experts in the field
• After-training support

Objectives

By the end of this workshop, students will:

• Be able to create a simple modern-looking catalogue website.
• Be able to manage and maintain a WordPress website including how to edit and update web content, format copy, and manage media.
• Understand modern web design concepts and how to turn visitors into leads.
• Be familiar with creating business emails and syncing emails with third party email softwares such as Gmail and Microsoft Outlook.
• Understand basic on-page Search Engine Optimization to improve a website's search engine-friendliness.
• Know how to integrate E-Commerce into a WordPress installation and understand how various payment gateways work.
• Be able to back up a WordPress website and transfer the entire site to another domain or web host.

Target Audience

Marketing executives, Managers, Administrative Staff, Solopreneurs, Graphic Designers, Content Developers, Web Developers, and Inpiduals who want to learn how to create, customise, and maintain a WordPress website.

Outline

INTRODUCTION:

Instructor-led | Mode of delivery (Presentation)

• 3 essential elements to build a website  
• What is a content management system
• Open source CMS vs. proprietary / closed source CMS
• Popular open-source content management systems
• How to choose the right CMS for your needs
• WordPress.com vs. WordPress.org

DOMAIN & HOSTING

Instructor-led | Mode of delivery (Presentation, practical hands-on)

• Recommended domain name registrars
• Recommended web hosting providers
• What to consider when choosing the right hosting plan for your needs
• The differences between CDN & Cloud
• How to point/link domain name to website
• Setting up emails in your web hosting account
• Syncing emails with your email provider

WORDPRESS INSTALLATION

Instructor-led | Mode of delivery (Presentation, practical hands-on)

• 3-step WordPress installation
• Logging into WordPress

WORDPRESS THEMES

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, practical hands-on)

• Choosing a reliable WordPress theme
• Installing a theme
• Installing a child theme

MODERN WEB DESIGN TRENDS

Instructor-led | Mode of delivery (Presentation)

• Flat UI
• Responsive Design
• Micro UX Effects
• Screen Estate Maximisation
• Colour Schemes
• Rich Media Content
• Minimal text
• Compact Navigation
• Mix & Match Typography
• Full-Width Imagery
• Parallax Web Design
• Infinite Scrolling

SETTINGS

Instructor-led | Mode of delivery (Demonstration, practical hands-on)

• General
• Writing
• Reading
• Discussion
• Media
• Permalinks
• Managing users

PLUGINS

Instructor-led | Mode of delivery (Demonstration, practical hands-on)

• How to find plugins to enhance your site's functionality
• How to add a plugin
• Recommended plugins

ADDING SITE CONTENT

Instructor-led | Mode of delivery (Demonstration, practical hands-on)

• Creating pages
• Placing your pages on the main navigation menu
• Adding content with the Visual Editor
• Adding content with the Text Editor
• Embedding multimedia
• Creating an image gallery
• Reviewing past revisions
• Practical session
• Creating posts
• Creating posts categories and subcategories
• Setting up a blog
• Creating a contact page
• Embedding a contact form
• Practical session
• Creating and customizing a slider
• Creating a landing page with Visual Composer
• Practical session

CUSTOMISING SITE APPEARANCE

Instructor-led | Mode of delivery (Demonstration, practical hands-on)

• How to upload a logo
• Customizing the sidebar
• Customizing the footer
• Customizing your site's appearance via your theme settings

MAKING YOUR SITE SEO-FRIENDLY

Instructor-led | Mode of delivery (Presentation, practical hands-on)

• Installing WordPress SEO
• On-page SEO factors
• Maintaining your site speed and loading time

INTEGRATING E-COMMERCE

Instructor-led | Mode of delivery (Presentation, Video, demonstration, practical hands-on)

• Installing Woocommerce
• Creating a product
• Customizing the product page
• Customizing Woocommerce settings

WEBSITE BACKUP & MAINTENANCE

Instructor-led | Mode of delivery (Demonstration, practical hands-on)

• Keeping your WordPress version, plugins, and themes up to date
• Backing up your website with Duplicator
• Transferring your website to a new domain or new host
• Keeping your website secure and up to date