Course details
Learn about the latest design philosophy in 2015, and see practical applications across design in all of your digital campaigns - websites, mobile sites, apps, advertising, social profiles, social media posts, content pieces, blogs and much more. If you're a marketing manager, web designer, social media designer, copywriter or advertising executive, you should pencil in this course into your schedule.
This workshop is designed for companies looking to differentiate their web and social presence. Through a combination of branding strategy review, market-leading case studies, practical tips and hands-on tutorials - this course will help you walk with a detailed action plan to implement.
WHAT WILL YOU LEARN IN THIS DESIGN THINKING COURSE?
INTRODUCTION TO UI, UX & DESIGN
- What do these phrases mean?
- Usability First and Designing for People
- How design impacts the customer purchase cycle
- The universe of visual presence we need to care about
CROWD-SOURCING DESIGN
- Templates (1999) vs Templates (2015)
- Themeforest & other popular graphics libraries
- Know Your Rights & Duties While Buying Assets
WEB SITES & WEB APPS
- Sitemaps & Content Planning
- The Home Page and it's impact
- Layouts & Templates for Internal Pages
- Planning your navigation & internal links
- HTML, CSS, URLs & Other Technical Factors
MOBILE APP & SITE DESIGN
- Principles of Mobile-First
- Responsive vs Mobile Versions
- Native vs Web Apps
- Adapting to iOS & Android philosophies
BANNER ADVERTISING
- Primer: Banner Sizes Available
- Primer: Banner Functionality Available
- Designing for Conversions vs Branding
- Call-To-Actions & Take-Away Design
SOCIAL PROFILES
- Microblogging Networks of Facebook & Twitter
- Mobile Networks of WhatsApp, WeChat, LINE & more
- Visual Social Networks like YouTube, Instagram & Pinstorm
SOCIAL POSTS
- Cards on Twitter
- Newsfeed images on Facebook
- Filters on Instagram Photos
CONTENT MARKETING DESIGN
- Data Visualization & Infographics
- Attractive Articles & Blog Posts
- Visual Storytelling through Decks & SlideShare
Course Location
About Happy Marketer
Since 2009, we have had one mission: to make marketers happy through data-driven, results-oriented and creative digital marketing initiatives. What began as the brainchild of our two founders has quickly evolved into one of Asia’s leading digital consulting firms. Today, our merry band of marketers consists of 40 digital experts spread across Singapore and India, and continues to grow. Gaining a reputation as the go-to firm for all things digital, we collaborate with leading brands in a variety of industries to help connect them with their customers through innovative and profitable ways.
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