Search Engine Optimization (SEO) Training Central Area, Central

Course details

The SEO industry is undergoing a huge change right now as Google tries to figure out how keep search relevant in the world of social media, location-aware and mobile driven changes. And marketers are finding that the definition of SEO is changing from ranking #1 on Google to showing up wherever people are searching, including YouTube, Facebook, TripAdvisor and many other places that people type queries in.

This SEO Training/Workshop is for companies in Singapore who are interested in driving vast amounts of search traffic & ranking on Page 1 for competitive keywords. Savvy marketing managers and webmasters who are already making investments into digital marketing will see the biggest gains from this practical, hands-on workshop.

WHAT WILL YOU LEARN?

The training covers the latest technologies and strategies in the SEO community and equips participants with the knowledge needed to implement large search engine optimization projects in their organization. It will also cover how SEO is adapting to Social changes (Youtube, Facebook, Twitter), Location changes (FourSquare, Google Maps, Facebook Places), Mobile changes (smartphone search, tablet search) and keeping "findability" relevant in 2015.

It is designed for marketing professionals, sales executives, corporate communication officers and web/IT professionals. The training introduces the participants to the world of SEO (Search Engine Optimization, ranking well on Google & Yahoo) - including budgeting, project management, keyword research, on-page optimization, link strategies and conversion optimization.

For this hands-on training, it is recommended that participants bring laptops with Internet connectivity. When participants are typically done with this training, they walk away having all the knowledge they need to manage and SEO project and have it executed by employees, vendors or agencies.

Over the course of the hands-on workshop, we'll cover all the critical parts of Search Engine Optimization including

INTRODUCTION TO SEO

• Why SEO Matters
• History of Search
• Search Engine Basics
• Karate SEO Process

KEYWORD & RESEARCH

• Advanced Search Operators
• Keyword Selection Process
• Long Tail Keywords
• Competitor Analysis

ARCHITECTURE

• Flat vs Deep Sitemap
• Internal Links
• Content Naming
• International SEO

RELEVANT CONTENT

• On Page Optimization
• Image Optimization
• Common On-Site Issues

CREATING LINKBAIT

• Linkbait That Gets Links
• Types of Linkbait
• Common Objections to Content
• Why Linkbait Fails
• Linkbait Creation Brief
• Linkbait Conceptualization
• Linkbait Background Research
• Linkbait Design Elements

AUTHORITY & LINK BUILDING

• Link Analysis
• Why Link Building Fails
• Principles of Expert Outreach
• Strategies in Promoting Content
• Finding Experts & Prospects
• Rules of Contacting Experts
• Essential Tools for Link Building
• Common Mistakes in Expert Outreach

TECHNICAL

• Crawling Principles
• Domain Strategy
• URL Strategy
• Sitemaps & Feeds
• Robots.txt
• Common Indexing Errors

EXPERIENCE

• Landing Page & UI
• Duplicate Content Issues
• Site Speed
• SoLoMo Beyond Website SEO

TOOLS & RESOURCES

• Browser Tools To Know
• Keyword Research
• Competition Research
• Crawlers
• Rank Checkers
• Link Research
• Sites, Blogs & Videos to Follow