Course details
This workshop covers the fundamentals of Google AdWords, principles of Search Advertising and prepares you for the Google AdWords Fundamentals Certification exam. The curriculum is based on Google's official Seminars for Success and Google Partners Academy programs.
Business owners, marketing managers, media planners, web developers, copywriters, advertising executives and practitioners who need to learn the ins and outs of Google AdWords should attend this workshop.
On Day 2 of the course, all the participants will be encouraged to attempt the Google AdWords Certification exam, and pass the Fundamentals exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and you will require your own laptop to attempt it.
We offer early bird prices and discounts of up to 20% for groups & companies, and customized versions of this course for corporate trainings. For any further enquiries or questions.
The follow-up courses to this workshop are Display Advertising with Google, and Video Advertising with Google.
It's recommended the courses are taken together as part of the Google Marketing Masterclass (9 days) or AdWords Certification Masterclass (5 Days) bundle of courses.
WHAT WILL YOU LEARN IN THIS GOOGLE ADWORDS WORKSHOP?
INTRODUCTION TO ADWORDS
- Why Use AdWords?
- History of Advertising
ALL ABOUT ADWORDS
- Advantages of AdWords
- Where Do Ads Show?
- Key Terms
SEARCH AD CAMPAIGNS
- Keyword Research
- Bidding & Pricing
- Account Organization
- Ad Copywriting
- Ad Extensions
ADMINISTRATION
- Billing
- Conversion Tracking
- Reporting & Analysis
Course Location
About Happy Marketer
Since 2009, we have had one mission: to make marketers happy through data-driven, results-oriented and creative digital marketing initiatives. What began as the brainchild of our two founders has quickly evolved into one of Asia’s leading digital consulting firms. Today, our merry band of marketers consists of 40 digital experts spread across Singapore and India, and continues to grow. Gaining a reputation as the go-to firm for all things digital, we collaborate with leading brands in a variety of industries to help connect them with their customers through innovative and profitable ways.
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