- Duration: 2 Days
Course details
This Masterclass gives media professionals the tools, knowledge, confidence and motivation to achieve satisfaction in their careers, while increasing the overall effectiveness and efficiency of television promotion and marketing departments.
The workshop explores best practices, breakthrough ideas and provide concrete solutions that can immediately be put to use.
The sessions are a chance to refresh strategic thinking, examine the latest tactics of television’s most successful networks, get inspired by great work, and hone creative and production skills.
These are the topics that will be covered during this Masterclass.
- Dynamic Branding
- Niche Marketing Skills
- Paradox of Media Brands
- Raise Programme Ratings
- Working with Advertisers
- Audience Management
WHO SHOULD ATTEND
Programme Managers, Advertising PR, Branding and Marketing Professionals in the Media Industry
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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